Amsterdam, 19-8-2015 — /EuropaWire/ — Heineken N.V. (‘HEINEKEN’) today announced a three year commitment to sponsor the internationally renowned Van Gogh Museum in Amsterdam. The commitment will go beyond a mere donation, and will also see the company use its flagship brand Heineken® in themed activities.
With this partnership two Dutch icons will join forces to ensure culture lovers and lovers of beer culture will be able to enjoy both the works of art by one of the Netherlands’ most famous artists of all time, as well as the most iconic of international premium beers.
Jean-François van Boxmeer, Chairman of the Executive Board and CEO of HEINEKEN said: “As a partner of the Van Gogh Museum we support the unique cultural heritage of Amsterdam, the home of our namesake beer. We are very proud to associate our company and our brand with a museum that has become an international destination in its own right. We look forward to a fruitful collaboration.”
Axel Ruger, director of the Van Gogh Museum: “We are proud to connect the museum to a brand which, like the Van Gogh Museum, is rooted in Amsterdam, but has a huge global impact. Just like the Van Gogh Museum, Heineken appeals to a worldly and passionate audience that enjoys life. Thanks to the support and involvement of Heineken we can increase our accessibility through our new entrance building as well as expand even further the activities for our customers and fans worldwide.”
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Christine van Waveren
Corporate & Financial Communication Manager
Notes to editors
In 2011 HEINEKEN signed an agreement to become corporate sponsor of Hermitage Amsterdam, which presents the world heritage of one of the greatest museums – the State Hermitage in St Petersburg – to Dutch and international visitors.
In 2013 HEINEKEN agreed to become a sponsor of the Rijksmuseum, which offers a representative overview of Dutch art and history from the Middle Ages onwards, and of major aspects of European and Asian art.
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ 81,000 people and operate more than 160 breweries in 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.