Nuremberg, Germany, 20-8-2014 — /EuropaWire/ — GfK is making the ‘connected consumer’ the focus of its presence at dmexco 2014 (Digital Marketing Exposition & Conference), to be held in Cologne, Germany, on September 10 & 11.
As well as delivering a preview of GfK Crossmedia Visualizer for the first time, GfK is also hosting a seminar to share its latest findings on cross-media and cross-device habits, and showcasing its broader, cross-industry digital expertise.
The GfK Crossmedia Visualizer preview will reveal the tool’s interactive dashboard that shows how individuals use their different devices: smartphones, tablets and desktop PCs. The official tool launch is planned within the next couple of months.
Björn Sprung, Senior Director ABS Media Solutions at GfK, will then host a seminar on day two of the expo, using real-life client examples to discuss the relevance of mobile channels within the context of total media use, the characteristics and profiles of smartphone users, how people choose to go online (fixed line vs. mobile, apps vs browser) and how to target groups based on demographics, media behavior and buying patterns.
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Head of GfK Digital Market Intelligence Germany