Flokk Expands U.S. Footprint with Acquisition of Via Seating, Strengthening Global Leadership in Office Seating

Flokk Expands U.S. Footprint with Acquisition of Via Seating, Strengthening Global Leadership in Office Seating

(IN BRIEF) Flokk, a leading European office seating manufacturer, has acquired US-based Via Seating, marking its third US acquisition since 2019. This move enhances Flokk’s presence in North America, now making up 40% of its total sales. The acquisition follows previous purchases of 9to5 Seating and Stylex, positioning Flokk as a dominant player in the US market. Via Seating’s focus on executive and task chairs aligns with Flokk’s strategy to expand its product offerings while emphasizing design, quality, and sustainability. With this acquisition, Flokk aims to further strengthen its position in the global office furniture market, leveraging its broad portfolio of brands and commitment to sustainability.

(PRESS RELEASE) OSLO, 14-Feb-2025 — /EuropaWire/ — Flokk, a prominent European manufacturer of office seating and a key player in the Triton portfolio, has successfully acquired Via Seating, a respected US-based company. This acquisition represents Flokk’s third strategic move in the US market since 2019 and further strengthens its position in the region. The deal comes after Flokk’s transformation under Triton’s ownership, evolving from a Nordic specialist in task chairs into Europe’s leading office seating brand. With an expanded product line, broader customer base, and a revamped digital model, Flokk now generates annual revenues of around NOK 5 billion (approximately USD 450 million).

Flokk’s US presence has grown substantially with the earlier acquisitions of 9to5 Seating (2019) and Stylex (2023), which now make up 40% of the company’s total sales. The international growth strategy has positioned Flokk to navigate business cycles more effectively and tap into the dynamic US office seating market. Over the years, Flokk has successfully added nine brands through strategic acquisitions, bolstering its product offering and enhancing its market reach.

Henning Karlsrud, Group CEO of Flokk, commented, “Acquisitions are pivotal to our growth strategy. We’ve proven to be a nurturing home for innovative brands in the fragmented office furniture sector. Via Seating’s strong presence in the executive and task chair segment, with a focus on design, ergonomics, sustainability, and quality, aligns perfectly with our strategy. Our acquisition of Via Seating builds upon the success of 9to5 Seating and Stylex in the US, strengthening our position in this vital market.”

Joachim Espen, Investment Advisory Professional at Triton, noted, “This acquisition represents another important step in Flokk’s journey toward global leadership in office seating. What started as consolidating the Nordic task chair market has now expanded, and Flokk’s strategic acquisitions have made it a formidable force in the North American office furniture market. Via Seating exemplifies our successful buy-and-build approach.”

Flokk continues to lead the office furniture market in Europe with a diverse portfolio of brands, including HÅG, RH, Giroflex, Offecct, Profim, Malmstolen, Connection, 9to5 Seating, and Stylex. The company employs around 1,800 people and is headquartered in Oslo, Norway. Flokk operates production units across several global locations and sells its products in over 80 countries. The company has also been a pioneer in sustainability, dedicating over 40 years to developing environmentally responsible furniture solutions.

About Flokk

Flokk is a leading manufacturer of high-quality workplace furniture in Europe, developing a growing family of brands. The company is the proud owner of the HÅG, RH, Giroflex, Offecct, Profim, Malmstolen, Connection, 9to5 Seating and Stylex brands. About 1,800 employees work together to achieve Flokk’s vision: Inspire Great Work. The company’s head office is in Oslo, Norway, with production units in Røros (Norway), Nässjö (Sweden), Turek (Poland), Mirfield (UK), Guangdong (China), Hawthorne (USA) and Delanco (USA). Flokk products are sold in more than 80 countries worldwide. Flokk has a more than 40-year history of structured focus on the environment, enabling the company to be a leader in the development of sustainable furniture.

For more information: www.flokk.com

About Triton

Founded in 1997 and owned by its partners, Triton is a leading European mid-market sector-specialist investor. Triton focuses on investing in businesses that provide mission critical goods and services in its three core sectors of Business Services, Industrial Tech, and Healthcare.

Triton has over 150 investment professionals and value creation experts across 11 offices and invests through three complementary “All Weather” strategies: Mid-Market Private Equity, Smaller Mid-Cap Private Equity, and Opportunistic Credit.

Media Contact:

Fredrik Hazén
Phone: +46 709 483 810

SOURCE: Triton