EU to cut price caps for data downloads from 45 cents per megabyte to 20c/MB from 1 July 2014

BRUSSELS, 25-6-2014 — /EuropaWire/ — It’s a big summer sale courtesy of the European Commission! From 1 July 2014, the EU will cut the price caps for data downloads by more than half: down from 45 cents per megabyte to 20c/MB. It will become even cheaper to use maps, watch videos, check mails and update social networks while travelling across the EU.

To put it into context: football fans traveling in the EU during this World Cup season will pay 25 times less for data roaming as compared to during 2010 World Cup!

Since the EU introduced caps on data roaming, data consumption has risen dramatically.

Phone calls and text messages will become cheaper as well. All this is good news, as you

can travel around Europe and stay in touch with family and friends at home.

Type of mobile activity in the EU 2013 caps (before VAT) 2014 caps (before VAT) Decrease
Making a call 24 cents per min 19 cents per min 21%
Receiving a call 7 cents per min 5 cents per min 28.5 %
Sending a text message 8 cents 6 cents 25 %
Downloading data / browsing 45 cents per MB 20 cents per MB 55.5 %


What’s more, from 1 July 2014 mobile providers in Europe can offer you a specific roaming deal before you travel and, where available, allow you to choose a local mobile provider for data services such as emailing, reading the news online, uploading photos and watching videos online, in the country you are visiting. So you can compare roaming offers, and benefit from more attractive offers and prices while you’re away!

But that’s not the end of the story: the EU is working on new rules to eliminate roaming charges altogether. The Commission’s Connected Continent regulation would see the end of roaming charges, as well as a guaranteed open and neutral internet, and better consumer protection for mobile and broadband users.

Vice President of the European Commission, @NeelieKroesEU, responsible for the Digital Agenda said: “This huge drop in data roaming prices will make a big difference to all of us this summer. But it is not enough. Why should we have roaming charges at all in a single market? By the end of this year I hope we see the complete end of roaming charges agreed – the Parliament has done their part, now it is up to Member States to seal the deal!”


Roaming charges were at their peak years ago when EU started to take action in 2007. The results are a 80-90% drop across roaming services in 2014 compared to 2007.

Useful Links

More on Roaming

Hashtag: #Roaming #ConnectedContinent

Neelie Kroes’ website

Follow Neelie Kroes on Twitter

Ryan Heath (+32 2 296 17 16)
Siobhan Bright (32 2 295 73 61)
Tel: +32.229.57361 Twitter: @RyanHeathEU

For the public: Europe Direct by phone 00 800 6 7 8 9 10 11 or by e­mail

Annex I

Data savings

A football fan on holiday in another EU country for a week (prices in €):

June 2014 July 2014 Saving
1MB 45 cents exc. VAT 20 cents exc. VAT 25 cents
Checking one map 5 times (1 MB per map) €2.25 €1 €1.25
Checking social media accounts every day for 1/2 hour (+/- 5 MB per day, total 35 MB) €15.75 €7 €8.75
Uploading one photo every day (+/- 2MB per photo, total 14MB) €6.30 €2.80 €3.50
Watch the best goals’ video on YouTube of 10 minutes every day (+/-5 MB per video, total 35 MB) €15.75 €7 €8.75
Download 1 World Cup app (+/- 30 MB) €13.50 €6 €7.50
Browse online news for 10 minutes every day (+/-5MB, total 35 MB) €15.75 €7 €8.75
Check weather forecast on your app every day (+/- 28 KB, total 0.20 MB) €0.09 €0.04 €0.05
Total, € 69.39 30.84 38.55*

*During the World Cup in 2010 it would have cost 25 times more (if the average price was €5/MB) = € 983.75


EU to cut price caps for data downloads from 45 cents per megabyte to 20c/MB from 1 July 2014

EU to cut price caps for data downloads from 45 cents per megabyte to 20c/MB from 1 July 2014


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