Ericsson Appoints Rita Mokbel as Head of Vietnam Operations and Global Customer Unit Telenor

Ericsson Appoints Rita Mokbel as Head of Vietnam Operations and Global Customer Unit Telenor

(IN BRIEF) Ericsson, a leading telecommunications technology company, has announced the appointment of Rita Mokbel as Head of Ericsson Vietnam. In her new role, Rita will be responsible for overseeing Ericsson’s business and operations in Vietnam while continuing her role as the Head of Global Customer Unit Telenor. With over 14 years of experience at Ericsson, Rita has a strong background in general management, strategy, sales, business development, and operations across various regions. Her appointment aims to support Vietnam’s digital transformation journey, particularly in the 5G space. Ericsson has been actively involved in Vietnam’s 5G development and currently powers 155 live 5G networks in 66 countries worldwide. Rita’s academic qualifications include a PhD in Financial Engineering and executive program certifications from institutions like Oxford and MIT, specializing in Fintech and Artificial Intelligence.

(PRESS RELEASE) STOCKHOLM, 13-Nov-2023 — /EuropaWire/ — Ericsson (NASDAQ: ERIC) today announced the appointment of Rita Mokbel as Head of Ericsson Vietnam. In this new role, Rita will be responsible for driving the company’s business and overseeing its operations in Vietnam. In addition, Rita will continue with her role as the Head of Global Customer Unit Telenor, supporting the Telenor Group in its transformation journey. Rita continues to be a member of the regional executive leadership team of Ericsson Southeast Asia, Oceania and India.

With over 14 years at Ericsson in both regional and global senior leadership roles, Rita has demonstrated experience in General Management, strategy, sales, business development, operations management, and technology consultation. She has successfully navigated diverse stakeholders such as Communication service providers, governments and enterprises across continents such as Europe, Asia, Africa, and America, each with distinct challenges and needs. Her ability to spearhead complex digital transformations, revitalize business accounts, and architect significant growth showcases her adaptability and strategic foresight.

Nunzio Mirtillo, Head of Ericsson Southeast Asia, Oceania and India says: “Vietnam is a fast growing market that is embracing mobile connectivity to accelerate digital transformation. With Rita’s extensive experience of working in the telecom industry and with Ericsson, I am confident that Rita, together with her team, will continue to deliver on our commitment to support Vietnam’s sustained socio-economic development and accelerated digital economy journey, driven by science, technology and innovation. I would like to thank Denis Brunetti for the strong foundation he has created for Ericsson in Vietnam in collaboration with our customers, industry and broader business community.”

Commenting on her appointment, Rita Mokbel states: “I am delighted to take on the role of leading our talented team and working with mobile service providers in Vietnam to ensure that the country stays at the forefront of 5G developments, sharing our technical capabilities as well as our global, regional, and local market insights. We will leverage Ericsson’s technology leadership to contribute to Vietnam’s technological advancement and economic growth.”

In terms of her academic qualifications, Rita holds a PhD in Financial Engineering, alongside a master’s degree in Telecommunications engineering and a second master’s degree in Modelling and Computer Simulation. She also holds executive program certifications from globally renowned institutions like Oxford and the Massachusetts Institute of Technology, with specializations in Fintech and Artificial Intelligence.

Rita is also a member of Rise Tide Europe and Seeders, LWAF, esteemed groups of business angels with a mission to catalyze innovation and fortify the entrepreneurship ecosystem.

Ericsson has been supporting service providers in Vietnam with commercial 5G pilots since 2020, leveraging its technology leadership to deliver a world class consumer experience to the expansive 4G installed base – which can seamlessly and efficiently be upgraded to 5G capabilities when required. Ericsson’s 5G portfolio is able to significatively lower cost and energy per delivered Gigabyte.

Ericsson today powers 155 live 5G networks across 66 countries across the globe. Ericsson’s 5G leadership has been recognized by important independent analyst reports: Gartner 5G Magic Quadrant 2023, (third year in a row) and Frost Radar Global 5G Infrastructure. Ericsson also scored the number one position in the latest ABI Research report on telco vendors sustainability.

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Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions, Global Communications Platform, and Technologies and New Businesses. It is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com

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