EE launches new brand campaign starring Kevin Bacon and cook and football fan Delia Smith in support of its BT Sport offer

Kevin Bacon and Delia Smith star in the latest EE brand campaign to highlight the benefits of EE’s new BT Sport offer that allows users to not only stream the best live action on the app, but cast from their phone to the TV
The ad sees football fan Delia Smith cooking a roast dinner with Kevin Bacon while tuning into a game on BT Sport
The campaign leads with a 30-second TV ad that launches on 3^rd August during Coronation Street – view, share and embed the ad here

LONDON, 10-Aug-2018 — /EuropaWire/ — EE has marked the recent launch of its enhanced BT Sport offer with a new brand campaign starring Kevin Bacon and cook and football fan Delia Smith.

The campaign kicks off ahead of the new football season and shows how easy it is for EE customers to watch all of the best BT Sport action on their smartphone, and even cast from their phone to their TV whenever they choose, all with inclusive data and without an additional contract.

The ad opens with Delia, wearing her Norwich City Football Club colours with pride, struggling to juggle preparing a roast chicken and watching a game on her laptop screen. Just as it would seem she is going to miss some of the action, Kevin strolls in with a bunch of carrots ready for roasting and a solution that means she gets to see the game – and in all its glory on the big screen.

With a simple tap on his phone, Kevin uses the enhanced BT Sport app from EE to cast the football straight from his phone to the TV. Delighted with the fact they can enjoy the game together in HD, Kevin and Delia are just in time to witness a goal and celebrate together.

Pete Jeavons, Director of Brand Marketing at EE, said: “This new campaign shows just how easy it is for EE customers to now cast the action from BT Sport straight from their phone to their TV. After an incredible summer of football, our customers can continue the football fever, and loads of other great sport, by streaming this season’s games whenever they like and wherever they are. With no contract, the first three months of access and casting free, as well as inclusive data – our customers are now able to watch the content they love, the way they want to watch it, with no ties.”

EE continues to drive digitally integrated campaigns with a focus on social across Twitter, Pinterest and YouTube, as well as other video display partners. This campaign will run across TV, out of home (OOH), cinema and video on demand (VOD) – with edits and content developed specifically for a range of digital and social channels.

This new offer and campaign forms part of EE’s mobile convergence strategy to give customers more flexibility on how and where they watch their favourite content. With the biggest and fastest 4G network in the UK, EE customers will be able to enjoy BT Sport in more places than any other provider.

With the upcoming season set to be the best yet on BT Sport, EE customers will be able to enjoy all UEFA Champions League and UEFA Europa League matches exclusively on BT Sport, more FA Cup and women’s football, all of the rugby Heineken Cup and more boxing than ever before.

The campaign kicks off with a 30-second TV ad that will launch on 3^rd August during Coronation Street. The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London. EE’s media buying agency, Essence, has led the multi-million-pound investment in placement.

For more information on the new offer from EE, please visit www.ee.co.uk/btsport.

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For more information, please contact M&C Saatchi PR:

ee@mcsaatchi.com

Notes to editors

SAATCHI & SAATCHI CREDITS

BRIEF: Support EE’s new brand platform ‘Who says you can’t?’ with a new BT Sport offer for EE customers – stream the sport you love from your phone to the TV from a tenner a month.

ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON

EXECUTIVE CREATIVE DIRECTOR: ROB POTTS

CREATIVE: WILL BROOKWELL, WILL HELM & MARK CAMPION

PLANNER: RICHARD HUNTINGTON & JEPPE FISCHER-MOGENSEN

ACCOUNT HANDLER: ALICE FLANAGAN, LOUISE HARROP & CATHERINE TILLEY

EXECUTIVE PRODUCER: RICHARD FIRMINGER

PRODUCTION ASSISTANT: NIA MACLEAN

MEDIA BUYING AGENCY: ESSENCE

PRODUCTION COMPANY: HUNGRY MAN PRODUCTIONS

DIRECTOR: STEVE BENDELACK

EDITOR: BILLY MEAD

POST-PRODUCTION COMPANY: MPC

AUDIO POST-PRODUCTION COMPANY: FACTORY STUDIOS

CITY / COUNTRY: UK

EXPOSURE: NATIONWIDE

About the new BT Sport offer on EE:

The enhanced BT Sport offer continues to bring fans the best live action from the BT Sport app and now allows EE customers to cast from their phone to their TV in glorious HD using Apple TV or Google Chromecast which are also available from EE on Add to Plan. The first three months access to the app and casting ability is free for all EE Pay Monthly customers, after which customers will pay just £5 a month for access to the app and £10 a month to be able to cast it to the TV. There is no commitment with a 30-day rolling plan that allows customers the flexibility to join or cancel at any time.

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK’s biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK’s first superfast 4G mobile service in October 2012. Today, EE has more than 600 shops across the UK, and EE’s 4G coverage extends to 90% of the UK’s landmass.

EE has received extensive independent recognition, including being ranked the UK’s best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016 and 2017 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.

Facebook at: www.facebook.com/ee

Twitter at: www.twitter.com/ee

YouTube at: www.youtube.com/ee

LinkedIn at: www.linkedin.com/company/ee-uk

SOURCE: EE LIMITED

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