EE and Netflix Bring Immersive Entertainment Experience to London and the West Midlands

EE and Netflix Bring Immersive Entertainment Experience to London and the West Midlands

(IN BRIEF) EE and Netflix have launched an immersive sensory booth at the flagship EE Studio in Westfield, White City, allowing shoppers to step inside Netflix-inspired thriller, comedy and sports worlds. The experience highlights Netflix content available through EE TV, with themed settings inspired by Legends, The Hawk and WWE Raw. Visitors can choose a genre-based adventure and receive exclusive Netflix summer merchandise. The pop-up runs in London from 18 to 22 July before moving to EE Experience Stores in the West Midlands, including Birmingham Bull Ring and Merryfield. EE said the activation demonstrates the flexibility of EE TV packages, which include Netflix in select plans and allow customers to adjust their package monthly.

(PRESS RELEASE) LONDON, 20-Jul-2026 — /EuropaWire/ — EE and Netflix have teamed up to launch a new immersive sensory booth at the flagship EE Studio in Westfield, White City, giving TV, film and sports fans the chance to step inside Netflix-inspired worlds.

The pop-up has been designed to showcase the wide range of Netflix content available through EE TV, with visitors able to choose from three themed experiences: thriller, comedy or sport.

Each genre transports shoppers into a different entertainment setting inspired by fan favourites including Legends, The Hawk and WWE Raw.

Visitors entering the thriller portal will be placed inside an eerie hallway surrounded by crime scene tape, recreating the atmosphere of a suspense-filled mystery.

The comedy experience brings the feel of a stand-up comedy club lounge to life, complete with an on-cue laugh track and a gallery wall celebrating memorable funny moments.

For sports fans, the sports portal recreates the energy of a stadium, with astro turf underfoot and the scent of fresh-cut grass in the air.

After taking part in the sensory booth experience, shoppers will also receive exclusive Netflix summer merchandise.

Asif Aziz, Retail Director at EE, said television has changed significantly in recent years, giving audiences more choice, flexibility and control over what they watch and where they watch it.

“At EE, we’re always looking for new ways to bring fans closer to the entertainment they love, which is why we are excited to launch this immersive retail experience in our EE Studio and Experience Stores,” said Aziz.

He added that the pop-up is a fun reminder of the Netflix shows available through EE TV, whether viewers are interested in thrillers, comedy or sport.

Joshua Walker, Director of Marketing Partnerships for Northern Europe at Netflix, said Netflix is offering a broad summer line-up and that EE TV makes it easier for households to find something to watch together.

“We’re excited that people get to dive into these worlds in the EE store over the summer as we build on our partnership with EE TV to make it even simpler for customers to enjoy the best of Netflix,” said Walker.

Netflix is included in select EE TV and mobile plans. EE customers can also flex their TV package from entertainment to sports, helping them keep up with popular shows and live sports moments.

EE TV is designed for busy households, offering flexible content packages and a choice of hardware. Customers can access the EE TV App on Apple TV 4K, EE’s own set-top box range and multi-room options.

The service brings together free-to-air TV, TNT Sports, Sky Channels and Sky Originals, every series from HBO Max Basic with Ads through NOW, and access to apps including Netflix and Apple TV.

Customers can change their package monthly, giving them flexibility to adapt their entertainment line-up. Those who combine EE Broadband, EE Mobile and EE TV become EE One customers and can access exclusive household savings.

The Netflix-themed sensory booth opens at the EE Studio in London’s Westfield, White City from 10am on Saturday, 18 July, and runs until Wednesday, 22 July.

The pop-up will then move to the West Midlands, appearing at EE Experience Stores in Birmingham Bull Ring and Merryfield.

About EE
EE is the UK’s best network, offering superfast mobile and broadband connection to millions across the UK. With an ambition to be the country’s most trusted connector of people, EE’s network and services keep consumers connected and entertained. EE’s 4G, 5G and 5GSA speeds cover more than 90% of the UK, while EE’s super reliable broadband is available at more than 99% of UK premises, with guaranteed speeds to keep people streaming, gaming, watching TV and connecting to the things that matter most.

EE’s mobile network continues to receive extensive recognition including UK’s best overall network by RootMetrics® every year since 2014, as well as being named Best Network for Consumers at the Mobile Industry Awards for the last four years since 2022.

EE is committed to offering first class service in the industry and has nearly 400 stores across the UK. In 2023, EE launched its new experiential retail strategy opening its flagship EE Studio and Experience stores nationwide. The innovative approach to retail in the telco industry has seen EE receive multiple awards of recognition including Retailer of the Year at the Mobile Industry Awards in 2024 and 2025, and Best New Store for the EE Studio at the Retail Week Awards in 2024.

EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised for putting people and culture at the heart of the company at the Cnect Wales Awards in 2025.

EE is part of BT Group’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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SOURCE: EE Limited