Kortrijk, Belgium, 17-6-2014 — /EuropaWire/ — Digital cinema technology and market share leader Barco is proud to announce that the Dutch cinema chain JT Bioscopen – together with partner dcinex – will install the revolutionary Barco 6 primary Laser3D (6P) laser-illuminated projector in its brand-new Hilversum Media Park seven-screen multiplex. By premiering laser-illuminated projection in The Netherlands, JT Bioscopen is offering audiences premium image quality and ultimate brightness, revolutionizing the cinema experience.
With 21 multiplexes in 19 cities around the country, JT Bioscopen is the second largest theater chain in The Netherlands. In 2011, long-term Barco partner dcinexTM helped them convert to digital, deploying Barco digital cinema projectors across their entire circuit. A true innovator, JT Bioscopen developed its ‘XD Experience’ auditorium concept, which combines ultimate image quality with immersive cinema sound, for a truly remarkable cinema experience. With its new flagship multiplex in the Hilversum Media Park, JT Bioscopen raises the bar even higher by constructing its own cinema of the future, fully equipped with the latest cinema innovations. What’s more, the location of the new cinema is also special: known as ‘Holland’s Hollywood’, the Hilversum Media Park houses all major Dutch TV and radio stations, production houses, studios and other companies in the audiovisual and entertainment business.
A revolution for the cinema industry
“For our new Hilversum Media Park multiplex, we really wanted to push the envelope on the experience we offer our audiences,” explains Albert Jan Vos, Managing Director at JT Bioscopen. “As an early adopter we’ve always favored Barco’s cutting-edge digital cinema technology, and we are overwhelmed with pride to be pioneering state-of-the-art laser-illuminated projection in The Netherlands – a true revolution in the industry and a key differentiator for the cinema experience.”
A new image quality standard
Thanks to the revolutionary Barco Alchemy technology, the Barco laser-illuminated projector is not only the most compact 60,000-lumen projector available, it is also the first cinema projector that is capable of showing 4K content at 60 fps and 3D movies in full 4K resolution. Showing stunningly bright and uniform images with crisp detail and exceptionally rich colors, the Barco laser projector radically improves general cinema experience – especially in 3D – and all of this with a single projector. Moreover, the Barco projector is unique in its ability to minimize speckle – even on silver screens – eliminating the need for a mechanical screen-vibrating system to achieve the desired image quality.
For an exceptional experience
“When I first saw a demo of the Barco laser-illuminated projector, I was extremely impressed by the razor-sharp images and brightness levels it displayed,” says Gerrit Doorn, Manager Buildings and Projects at JT Bioscopen. “Thanks to this groundbreaking technology, we will captivate audiences with unparalleled image quality, outstanding 3D brightness and superior color performance – for the best viewing experience currently available.”
Leading the way
“With dozens of confirmed installations around the world this year, Barco is leading the way in commercial laser-illuminated projection technology and we are honored that JT Bioscopen selected Barco again,” states Todd Hoddick, VP Global Entertainment at Barco. “Our top-notch laser projection is just one of the many technologies we are providing exhibitors to turn their cinema into a true entertainment destination, to drive crowds to the cinema.”
Fully integrated technology
Designed from the ground up, the Barco 6P laser projector features a design wherein lasers are fully integrated into the system. Providing greater durability and system efficiency than fiber-coupled technologies, this reliable projector ensures true peace of mind. The Barco Laser3D system offers maximum efficiency in color-based 3D from a single projector to provide brighter 3D and deliver constant and uniform images with excellent contrast and no lamp flicker.
With the support of dcinexTM
Barco partner dcinexTM not only provides JT Bioscopen with the latest cinema technology, they also offer a wide range of services such as dedicated customer support and comprehensive technical assistance. “As a long-term partner of JT Bioscopen, we are delighted they selected dcinexTM once again to gear their flagship Hilversum Media Park multiplex with the latest digital cinema technology,” comments Matthew Jones, Managing Director of dcinexTM Benelux. “We are excited about the recent evolutions in cinema technology and especially about Barco’s laser-illuminated projection. We believe the new JT Bioscopen multiplex sets a great example for what theaters can provide in the future.”
About JT Bioscopen
JT Bioscopen is the second largest cinema chain in The Netherlands, with 21 multiplexes in 19 cities around the country.
dcinex is the leading Pan-European provider of fully integrated and best in class solutions for movie operations. The company operates three business lines: Exhibitor Services, Content Services and Consulting.
dcinex Exhibitor Services provides end-to-end solutions, from equipment financing, sales, installation and maintenance to training and support services for cinemas.
dcinex Content Services offers a complete range of post-production, mastering and transcoding services, as well as Pan-European physical and electronic delivery and digital rights management.
dcinex Consulting advises cinema operators, local authorities, real estate firms and corporate investors providing a.o. cinema design and lay-out, project management, feasibility studies as well as market research, expert witness and due diligence.
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euro in 2013.
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