DHL eCommerce Unveils 2024 Shopper Trends Highlighting Surge in Mobile and Social Commerce

DHL eCommerce Unveils 2024 Shopper Trends Highlighting Surge in Mobile and Social Commerce

(IN BRIEF) DHL eCommerce has released the initial findings from its “Online Shopper Trends Report 2024,” based on a survey of 12,000 consumers from 24 countries. The report reveals a significant shift toward using smartphones as the primary shopping tool, with 57% of consumers favoring their mobile devices for purchases. Social commerce is rapidly expanding, particularly in Asia, with projections showing potential growth to $8.5 trillion by 2030 from $700 billion in 2024. The study also highlights the increasing popularity of app-based marketplaces like Shein and Temu globally, while in Europe, Zalando remains the preferred online shopping destination. Delivery service transparency and cost are critical to consumer satisfaction, influencing purchasing decisions. The full report is anticipated for release in autumn 2024, with the first chapter currently available online.

(PRESS RELEASE) BONN, 27-Jun-2024 — /EuropaWire/ — DHL eCommerce has unveiled key insights from the first chapter of its “Online Shopper Trends Report 2024,” which studies the behavior of 12,000 consumers across 24 countries. This comprehensive survey provides a deep dive into the evolving patterns of global e-commerce, revealing significant shifts towards mobile shopping and social commerce.

The report indicates that smartphones are increasingly becoming the primary shopping tool for consumers, with 57% of participants using them as their main purchasing device. Social commerce, particularly prevalent in Asia, is surging, with large percentages of consumers in China and Thailand buying directly through social media platforms. This shift is expected to grow substantially, with sales through social media projected to hit 8.5 trillion US dollars by 2030, up from 700 billion in 2024.

Additionally, the popularity of app-based marketplaces like Shein and Temu has skyrocketed, providing users with a vast array of products through user-friendly mobile interfaces. However, in Europe, Zalando remains the top online shopping platform, indicating regional preferences in digital shopping destinations.

The significance of delivery services in the e-commerce experience is also highlighted, with 65% of global shoppers prioritizing knowledge of the delivery provider before making a purchase. High delivery costs are noted as a major deterrent, causing 41% of shoppers to abandon their carts.

Pablo Ciano, CEO of DHL eCommerce, emphasized the importance of these findings in shaping the company’s strategy to meet customer needs more effectively. By understanding and adapting to these trends, DHL eCommerce aims to enhance its service offerings and strengthen its position in the competitive e-commerce landscape.

The full Online Shopper Trends Report 2024 is scheduled for release in autumn 2024, with the initial chapter currently available on DHL’s website.

About the DHL Online Shopper Trends Report
The DHL Online Shopper Trends Report 2024 provides insights into the international e-commerce industry, specific markets, and consumer preferences. DHL eCommerce commissioned the study to
understand consumers’ online shopping habits across the globe. The 2024 research took place across 24 countries (Austria, Czech Republic, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Turkey, UK, Canada, USA, Argentina, Brazil, Nigeria, South Africa, Morocco, UAE, Australia, China, India, Malaysia, Thailand) and involved 12,000 participants. This year, DHL eCommerce created a series of chapters starting with the trends shaping the e-commerce landscape. The full report is set to be published in autumn 2024.

The first chapter of the Online Shopper Trends Report 2024 can be found here:

You can find the press release for download as well as further information on

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivaled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 395,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries, including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group, which generated revenues of more than 81.8 billion euros in 2023. With sustainable business practices and a commitment to society and the environment, the Group positively contributes to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

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SOURCE: Deutsche Post AG


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