Deutsche Post Unveils Eco-Friendly ‘Flower Letter’ Stamp, Pioneering Recycled Paper Use

Deutsche Post Unveils Eco-Friendly ‘Flower Letter’ Stamp, Pioneering Recycled Paper Use

(IN BRIEF) Deutsche Post is introducing the “Flower Letter” stamp as part of its “World of Letters” standard series, available from April 3 in postal outlets and online. Priced at 95 cents, this stamp is the first gummed stamp made entirely from recycled paper, developed with Tullis Russell to save resources and lower CO2 emissions. The stamp, featuring a green leaf instead of the euro symbol, will be produced in a total run of around 680 million, replacing the older “Balloon Post” design by Bettina Walter. While a self-adhesive version is available on conventional paper, from 2026 Deutsche Post plans to convert all gummed stamps to recycled paper, reaffirming its commitment to sustainability as a member of the Pro Recycling Paper initiative.

(PRESS RELEASE) BONN, 2-Apr-2025 — /EuropaWire/ — Deutsche Post is set to launch its innovative “Flower Letter” stamp, which will be available for purchase both in postal retail outlets and online starting April 3. As part of the “World of Letters” standard series, this 95-cent stamp marks a significant sustainability milestone: it is the first gummed stamp produced entirely on recycled paper.

Developed in partnership with British paper manufacturer Tullis Russell, the new paper not only reduces CO2 emissions but also saves wood, water, and electricity compared to conventional paper. The gummed version of the “Flower Letter” stamp was manufactured using 12.8 metric tons of 100% recycled material, and a total of 82.5 million stamps will be issued in sheets and rolls. In a design twist, a green leaf is printed next to the year in lieu of the euro symbol.

Additionally, a self-adhesive variant is available, although it is currently printed on traditional paper due to technical constraints. Overall, approximately 680 million stamps will be produced, with the new design replacing the previous 95-cent “Balloon Post” stamp, created by Deutsche Post stamp designer Bettina Walter.

Looking ahead, from 2026, Deutsche Post intends to transition all gummed stamps in both its standard series and special edition issues to recycled paper. This initiative underscores the company’s pioneering commitment to sustainability and its membership in the Pro Recycling Paper initiative, as it continually strives to reduce raw material consumption, CO2 emissions, and energy usage in stamp production.

Post & Parcel Germany is a division of DHL Group with around 187,000 employees. Its core business is the transport, sorting and delivery of domestic letter mail and parcels in Germany. Post & Parcel Germany offers its comprehensive portfolio of products and services under DHL Group’s two strong brands – Deutsche Post and DHL.

Powered by both brands, Deutsche Post and DHL, Post & Parcel Germany is the largest postal service provider in Europe, the market leader in the German mail and parcel market, and Provider of Choice for customers sending and receiving parcels. The division also operates the largest network of parcel lockers (Packstations and Poststations) in Germany. Post & Parcel Germany is an industry pioneer in environmental and social sustainability.

DHL Group generated revenues of approximately 84.2 billion euros in 2024. Through investment in green technologies and a commitment to society and the environment, the Group makes a positive contribution. DHL Group aims to achieve net-zero emissions logistics by 2050.

Media Contact:

Alexander Edenhofer
Phone: +49 228 182-9944
E-mail: pressestelle@dhl.com

SOURCE: DHL