Dennis Eagle Chooses Cincom CPQ to Strengthen Configure-Price-Quote Capabilities

MAIDENHEAD, UK, 9-7-2015 — /EuropaWire/ — Cincom CPQ™, the configure-price-quote software solution from Cincom Systems, has been selected by speciality vehicle manufacturer, Dennis Eagle Ltd., one of the leading refuse collection vehicle producers in the world, to address its CPQ needs.

Based in Warwick, England, Dennis Eagle is a division of RosRoca Group, the largest refuse collection vehicle producer in Europe and second largest in the world. Cincom CPQ is a multi-channel configure-price-quote and guided-selling platform that is a key part of Cincom’s offerings to manufacturers.
Dennis Eagle was impressed by Cincom’s easy-to-use rules engine and the improvements that the Cincom solution will supply in its selling process.

Alastair Cutterridge, head of IT at Dennis Eagle, states, “Our selection process was comprehensive as we assessed a number of CPQ vendors. Cincom stood out because of the ease of use of their rules engine as well as the flexibility of the sales user experience. The close proximity and experience of the Cincom European consulting and support team was also a factor.”

Charlie Carson, CPQ program manager at Cincom, adds, “Cincom CPQ will benefit both Dennis’s direct sales and their dealer network, ensuring a cross-channel consistency not only in the UK domestic market but also in export sales.”

Cincom CPQ will help Dennis Eagle manage an end-to-end vehicle specification, sales quotation and integrated ERP fulfilment process. Anticipated improvements are time savings; sales quotation and fulfilment process accuracy; and a unified view of the vehicle options across the whole business in engineering, sales, production and service.

Cincom CPQ enables companies to increase sales effectiveness by consistently and efficiently delivering an experience that aligns with the way customers want to buy – across any channel, any application and any device.

For Dennis Eagle, this fits with the goal to develop pioneering refuse collection vehicles that are fully configured to meet the needs of its clients. Dennis Eagle is another addition to a long list of companies in the speciality vehicle field that have implemented Cincom CPQ to improve their sales and fulfilment processes.

About Cincom Systems

Since 1968, Cincom has helped world-leading businesses by delivering enterprise software solutions. Cincom applications and services enable organisations to win more business, operate more efficiently and deliver as promised. Cincom is the Microsoft Dynamics® Global Strategic Partner for Manufacturing and a Microsoft® Global Independent Software Vendor (GISV). To learn more about Cincom CPQ, a multi-channel configure-price-quote solution, visit

About Dennis Eagle

Dennis Eagle is a world-leading supplier of refuse collection trucks and a UK market leader. Their experience and expertise allow them to produce pioneering refuse collection vehicles that are fully tailored to the needs of their customers, striving to constantly improve their products with innovative engineering solutions to meet the tough and ever-evolving requirements of legislation and customers.

The UK head office and principal manufacturing site is located in Warwick, England. They also manufacture in Blackpool where cabs are produced. Dennis Eagle focuses on developing quality products that exceed expectations in terms of performance, cost and delivery.




Cincom, the Quadrant Logo and Cincom CPQ are trademarks or registered trademarks of Cincom Systems, Inc. Microsoft and Microsoft Dynamics are registered trademarks of Microsoft Corporation. All other trademarks belong to their respective companies. ©2015 Cincom Systems, Inc. All Rights Reserved


Contact Information

Caroline Butel
EMEA Marketing Communication
Cincom Systems
+33 1 53 61 70 91

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