Delivery Hero Expands Agentic AI Strategy With Partner-Facing Business Assistant

Delivery Hero Expands Agentic AI Strategy With Partner-Facing Business Assistant

(IN BRIEF) Delivery Hero has launched a new agentic AI assistant designed to help local restaurants and shops grow by developing personalised business strategies and, after partner approval, directly implementing actions such as promotions, advertising campaigns, customer review responses, and improvements to menu content and product descriptions. The assistant works through WhatsApp, allowing owners to interact via text, voice notes and images, while also enabling the tool to make proactive recommendations if permitted. Built on large language models with advanced security controls, it requires explicit partner approval before making changes and learns from rejected suggestions to better align with each business’s needs. Delivery Hero said the tool already supports more than 40,000 restaurants across its global brands and markets, with plans to expand to hundreds of thousands more, while restaurants using the assistant at Glovo have seen orders increase by 15 percent. The launch forms part of Delivery Hero’s broader agentic AI strategy, following the earlier introduction of Herogen, its autonomous software delivery agent, as the company continues building its Everyday App for food, groceries and household essentials.

(PRESS RELEASE) BERLIN, 13-Aug-2026 — /EuropaWire/ — Delivery Hero has launched a new agentic AI assistant designed to help neighbourhood restaurants and local shops accelerate growth, improve customer engagement and manage business tasks more efficiently.

The tool can develop personalised growth strategies and, once approved by the partner, implement them directly through promotions, advertising campaigns, customer review responses, and improvements to menus, product descriptions and content.

Delivery Hero said the assistant is intended to reduce the workload for small business owners while helping them identify opportunities to increase sales and improve performance.

The company said restaurants using the AI assistant have already grown customer orders by 15 percent.

The tool currently supports more than 40,000 partners across Delivery Hero’s global brands and markets, with plans to expand availability to hundreds of thousands of additional restaurants and shops.

Johannes Bruder, Chief Product Officer at Delivery Hero, said small business owners manage many tasks at once and that the new AI assistant helps them grow faster without adding to their workload.

He said the tool is different because it does not only provide advice, but can act on behalf of business owners after they approve a recommendation.

Bruder added that the assistant works directly inside a messaging app that partners already use and forms part of Delivery Hero’s broader agentic AI strategy as the company builds the app customers reach for every day.

Easy to use with instant business benefits

Restaurant and shop owners interact with the AI assistant through WhatsApp.

They can send text messages, voice notes and images to request help directly.

If the business owner allows it, the assistant can also make proactive suggestions independently.

When a recommendation is approved, the assistant can implement the change immediately, allowing the owner to focus on daily operations.

The assistant can help improve menus and product listings by identifying dishes or products that are not performing well and recommending changes to boost sales.

These improvements may include adding or enhancing images and descriptions.

The tool can also recommend and set up advertising campaigns and promotions based on customer demand in the neighbourhood and competitor trends.

It can analyse customer reviews, surface insights, draft suggested responses and refine product descriptions based on customer feedback.

In addition, the assistant provides regular business updates, highlighting areas for improvement and offering practical recommendations to support better performance.

Delivery Hero said the AI assistant is built on industry-leading large language models and includes advanced security controls.

The assistant will not make changes without explicit approval from the partner.

It also learns from rejected suggestions, allowing it to refine future recommendations and better align with each partner’s preferences and business goals.

Othman, owner of Bahraini Kabab in Dubai, said running a small restaurant often means handling every task personally, with limited time available.

He said the AI assistant works like having an expert on the team, helping identify missed opportunities such as dishes that are not selling, good moments to run promotions or reviews that need a response.

He added that the tool has helped bring in more orders without adding to his workload, while still allowing him to approve any changes before they are made.

Early results show order growth

Delivery Hero said the AI assistant has already shown measurable business impact only months after making its first suggestions.

Across the company’s global brands and markets, the tool now supports more than 40,000 restaurants, representing an early but fast-growing portion of Delivery Hero’s approximately 1.5 million partners.

The rollout will continue, with the company planning to bring agentic AI capabilities to hundreds of thousands of local shops and restaurants worldwide.

At Glovo, Delivery Hero’s brand in Southern Europe, Central Asia and Africa, restaurants that used the assistant recorded a 15 percent increase in orders.

The new assistant is the latest development in Delivery Hero’s agentic AI strategy.

Earlier this year, the company announced Herogen, its in-house autonomous software delivery agent.

Herogen currently delivers annual coding output equivalent to 130 senior engineers and is growing quickly, helping accelerate the rollout of new features.

Delivery Hero said it uses artificial intelligence to improve the delivery of food, groceries and other household essentials as it works to capture more of its customers’ everyday needs and develop its Everyday App.

Through the new AI assistant, Delivery Hero is expanding its use of agentic AI from internal engineering productivity to direct support for restaurants and shops, helping partners improve operations, respond to customers and grow sales with less manual effort.

ABOUT DELIVERY HERO

Delivery Hero is the world’s leading local delivery platform, operating its service in around 65 countries across Asia, Europe, Latin America, the Middle East and Africa. The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. For more information, please visit www.deliveryhero.com

MEDIA CONTACT

Corporate & Financial Communications
press@deliveryhero.com

INVESTOR RELATIONS CONTACT

Investor Relations
ir@deliveryhero.com

DISCLAIMER

This release may contain forward looking statements, estimates, opinions and projections with respect to anticipated future performance of Delivery Hero SE (“forward-looking statements”). These forward-looking statements can be identified by the use of forward-looking terminology, including the terms “believes,” “estimates,” “anticipates,” “expects,” “intends,” “may,” “will” or “should” or, in each case, their negative, or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. Forward-looking statements are based on the current views, expectations and assumptions of the management of Delivery Hero SE and involve significant known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Forward-looking statements should not be read as guarantees of future performance or results and will not necessarily be accurate indications of whether or not such results will be achieved. Any forward-looking statements included herein only speak as at the date of this release. We undertake no obligation, and do not expect to publicly update, or publicly revise, any of the information, forward-looking statements or the conclusions contained herein or to reflect new events or circumstances or to correct any inaccuracies which may become apparent subsequent to the date hereof, whether as a result of new information, future events or otherwise. We accept no liability whatsoever in respect of the achievement of such forward-looking statements and assumptions.

SOURCE: Delivery Hero SE