CUPRA Honored with 2023 Effectiveness Grand Prize for Innovative Brand Strategy

CUPRA Honored with 2023 Effectiveness Grand Prize for Innovative Brand Strategy

(IN BRIEF) CUPRA has been awarded the 2023 Effectiveness Grand Prize by the Spanish Association of Advertisers (AEA) for its advertising and communication strategy developed in collaboration with &Rosàs and PHD Media since its launch in 2018. Additionally, CUPRA received a gold award in the Brand Building category, recognizing its unique positioning and competitive advantage in the automotive industry. The award ceremony was held in Madrid, attended by industry leaders.

(PRESS RELEASE) MARTORELL, 31-Oct-2023 — /EuropaWire/ — CUPRA has received the 2023 Effectiveness Grand Prize from the Spanish Association of Advertisers (AEA) for the advertising and communication strategy developed alongside &Rosàs and PHD Media since the brand was launched back in 2018. CUPRA also received a gold award in the Brand Building category which acknowledges those companies that, thanks to a differential positioning, have managed to transfer their value proposition to the consumer and generate clear competitive advantages. The awards ceremony took place at the Teatro Real in Madrid, which gathered leading representatives of advertising companies and the marketing industry.

“This award recognizes the great work from the people behind our brand. It’s because the obsession, passion and determination of our team that CUPRA has captured the imagination of a whole new generation of car lovers and become something quite unique in our industry. CUPRA is still a young brand and we look forward to continuing to develop amazing campaigns to further accelerate CUPRA’s global growth,” said Sven Schuwirth, COO of CUPRA.

The Effectiveness Awards were created in 1997 to recognize the contribution of commercial communication to the achievement of business objectives. They are granted every year by the Spanish Association of Advertisers (AEA) and focus on results such as notoriety or sales and place effectiveness as the authentic goal of advertising activity.

CUPRA’s unstoppable impulse

Launched in 2018 by a few believers who wanted to challenge the status quo, CUPRA has positioned itself in five years as one of the fastest growing automotive brands in Europe, thanks to its combination of electrification and performance. Since its founding, CUPRA has delivered more than 450,000 cars. And, so far this year alone, it has delivered 170,100 vehicles, breaking new records with the best first nine months in its history. The CUPRA Formentor is the best-selling A-CUV in 2023. The brand is expanding globally and, after success in Australia, is analysing entry into the North American market. A success story that reflects the unstoppable momentum of a brand that inspires the world from Barcelona.

Media Contact:

Ezequiel Avilés
Strategic Communications and Reputation
T / +34 646 303 738
ezequiel.aviles@seat.es 

Jan Conesa
Strategic Communications and Reputation
T / +34 650 659 096
jan.conesa@seat.es

SOURCE: SEAT, S.A.