Continental Showtruck Tour Highlights Total Cost of Ownership and Predictive Tyre Management

The roadshow gives fleet customers a first-hand look at the latest technologies for commercial vehicle tires, trailer solutions, and digital services.

(IN BRIEF) Continental is extending its European Roadshow through 2027 to engage directly with fleet operators, logistics companies, dealers and other transport-sector partners across the region. The mobile showtruck presents Continental’s Generation 5 commercial vehicle tyre range, including the Conti Hybrid HT 5 and Conti Eco HT 5 trailer tyres, as well as an early preview of the Conti Efficient Pro HT 5. It also demonstrates ContiConnect, the company’s digital tyre-monitoring platform for real-time data, predictive maintenance and improved fleet planning. After stops in the Czech Republic and Denmark, the Roadshow will travel to Norway and Finland before continuing to further European markets.

(PRESS RELEASE) HANOVER, 7-Jul-2026 — /EuropaWire/ — Continental is expanding its European Roadshow into a longer-term mobile engagement programme that will continue through 2027, bringing commercial vehicle tyre technology, trailer solutions and digital fleet tools directly to customers across Europe.

After initial visits in the Czech Republic and Denmark, the showtruck is scheduled to travel next to Norway and Finland before continuing to further markets across the region.

The initiative is designed to give fleet operators, logistics companies, dealers and industry partners direct access to Continental’s commercial vehicle portfolio and technical expertise. The mobile format allows customers to explore solutions in their local markets while discussing practical challenges linked to operating costs, efficiency, maintenance planning and digitalisation.

“Fleet operators are facing growing pressure to improve performance, manage costs and respond to changing market requirements,” said Ivonne Bierwirth, Head of Marketing Communications EMEA at Continental. “The Roadshow gives us the opportunity to speak directly with customers and show how our tyre technology, digital services and application expertise can support their everyday operations.”

The showtruck includes themed consultation and demonstration areas that connect Continental’s product portfolio with real fleet applications. Visitors can review developments in commercial vehicle tyres, trailer products and connected services while discussing how these technologies can support lower total cost of ownership and stronger operational performance.

A central part of the Roadshow is Continental’s Generation 5 commercial vehicle tyre range. The portfolio is intended to support improved mileage, reduced rolling resistance and increased durability for transport operators.

Continental is expanding its European Roadshow into a long-term customer engagement platform that will travel across Europe through 2027.

For trailer fleets, the programme presents the Conti Hybrid HT 5 and Conti Eco HT 5 tyres. Customers also receive an early introduction to the forthcoming Conti Efficient Pro HT 5.

The Roadshow additionally highlights ContiConnect, Continental’s digital tyre-monitoring solution. The system provides real-time tyre information and operational insights that can support predictive maintenance, improve maintenance planning and help reduce unplanned downtime.

By combining physical products, digital services and technical consultation in one travelling platform, Continental aims to strengthen long-term dialogue with fleet customers and support the transition towards more efficient, connected transport operations.

The European Roadshow will continue to cover thousands of kilometres through 2027, with additional destinations and local activities to be announced during the programme.

Media contact:

Annette Rojas
Business Area Replacement Tires EMEA
Spokesperson Commercial Vehicle Tires
Continental Tires
+49 160 9083 7745
annette.rojas@conti.de

SOURCE: Continental