CNP Assurances takes 40% stake in Embracon as Brazilian consórcio combination closes

Approved transaction contributes CNP Consórcio to Embracon, with founders retaining 60%; excluding Caixa Consórcio, the combination holds a 5.8% market share

Marie-Aude Thépaut, Chief Executive Officer of CNP Assurances

Marie-Aude Thépaut, Chief Executive Officer of CNP Assurances. — Credit: Miguel Sandina

CNP Assurances Group and Embracon have completed the strategic combination of their consórcio activities in Brazil following approval by the relevant authorities. CNP Assurances now owns 40% of Embracon, while the founders retain 60%, after CNP Consórcio was contributed to Embracon and CNP Assurances acquired shares. Excluding Caixa Consórcio, the combination ranks second among independent players with a 5.8% market share; taking CNP Consórcio, Embracon and Caixa Consórcio together, the Group ranks first in sales volumes with a 9.8% market share and third in assets under management.

  • CNP Assurances and Embracon have completed their strategic combination in Brazil’s consórcio market after receiving the relevant approvals.
  • Embracon is now 40% owned by CNP Assurances and 60% owned by its founders following the contribution of CNP Consórcio and a subsequent share acquisition.
  • Excluding Caixa Consórcio, the combination ranks second among independent players with a 5.8% market share; including CNP Consórcio, Embracon and Caixa Consórcio, the Group has a 9.8% share of sales volumes.
  • The transaction supports CNP Assurances’ Lead for Impact plan and its expansion of physical, digital and multi-partner distribution in Brazil.
  • What is the ownership structure of Embracon after the transaction?

    Embracon is now 40% owned by CNP Assurances and 60% owned by its founders.

  • What is a consórcio?

    Consórcio is an alternative to financing in which groups of individuals make monthly contributions to a common fund to enable future purchases of valuable assets, mainly homes and cars.

  • How does the combined consórcio business rank in Brazil?

    Excluding Caixa Consórcio, the combination ranks second among independent players with a 5.8% market share. Taking CNP Consórcio, Embracon and Caixa Consórcio together, the Group ranks first in sales volumes with a 9.8% market share and third in assets under management.

CNP Assurances Group and Embracon have completed their strategic combination in Brazil’s consórcio market, creating what the companies describe as the second-largest independent group in the sector.

The transaction strengthens CNP Assurances’ position in the Brazilian consórcio market through its combination with Embracon, a long-established participant in the sector. Together, the partners are establishing a major platform for distributing, managing and selling credit in the domestic market.

The combination brings together the partners’ consórcio businesses in Brazil through the contribution of CNP Consórcio to Embracon, followed by CNP Assurances’ acquisition of shares. As a result, Embracon is now 40% owned by CNP Assurances and 60% owned by its founders.

The agreement forms part of the execution of CNP Assurances’ new Lead for Impact strategic plan. The partnership reinforces the Group’s presence in Brazil and supports the continued roll-out of its open model by broadening physical, digital and multi-partner distribution channels.

CNP Assurances will finance the acquisition from its own funds. The impact on the Group SCR coverage ratio is approximately -2 points.

CNP Assurances, Brazil’s third-largest insurer, has broad experience in consórcio. Supported by established partnerships in the segment and operational capabilities, the Group is accelerating its development of long-term financial solutions aimed at supporting financial inclusion.

Embracon has operated in Brazil for 38 years and works with major strategic partners on white-label distribution. Its network includes 149 branches and franchises across more than 90 towns and cities, more than 2,500 sales advisers and a comprehensive digital offering.

The transaction has been approved by the relevant authorities.

Marie-Aude Thépaut, Chief Executive Officer of CNP Assurances, said:

“The signing of this new agreement marks an important step in the execution of our Lead for Impact strategic plan. By partnering with Embracon, we are strengthening our presence in a high-potential market and creating a multi-channel player that combines B2B operations with a direct distribution platform.

This transaction illustrates our determination to accelerate the development of our open model in Latin America through new partnerships. It reflects our ambition to intensify our commercial momentum and achieve greater operational excellence for the benefit of our partners and customers, while further strengthening our commitment to more inclusive protection, in line with our corporate purpose.”

1 Consórcio is an alternative to financing that enables consumers with limited access to borrowing to purchase valuable assets, mainly homes and cars. It is a socially oriented savings solution in which groups of individuals make monthly contributions to a common fund (the Consórcio) to enable a future purchase. Over the life cycle of the Consórcio, all members will be able to acquire the asset for which the group was originally established. The Brazilian Consórcio market is growing steadily: +23% between 2020 and 2024, reaching BRL 380 billion (approximately €60 billion) and more than 10 million active participants.

2 Excluding the Caixa Consórcio subsidiary, the combination ranks second among independent players, with a 5.8% market share. Taking into account all the activities of CNP Consórcio, Embracon and Caixa Consórcio, the Group ranks first in terms of sales volumes in the consórcio segment, with a 9.8% market share, and third in terms of assets under management.

About the CNP Assurances Group

A property and personal insurer, CNP Assurances Group has more than 8,700 employees. Its net profit amounted to €1,492 million in 2025.

A subsidiary of La Banque Postale, the Group is France’s No. 2 provider of home loan insurance and life insurance, and Brazil’s third-largest insurer. Its solutions are distributed in 17 countries through various partners and cover more than 33 million people for personal risk and protection insurance, and 10 million for savings and pensions. CNP Assurances is a responsible insurer and investor (€422 billion invested across all sectors), acting for an inclusive and sustainable society by protecting and facilitating every life journey.

The Group has been present in Brazil since 2001. In Brazil, its business is built around two pillars: a long-standing and exclusive partnership with Caixa Econômica Federal, through Caixa Vida e Previdência (individual and group pension products, consumer credit insurance and personal risk insurance), Caixa Consórcio (consórcio business) and CNP Seguros Brasil (including Youse in particular); and CNP Seguradora, the commercial brand bringing together the open-model businesses of Previsul, CNP Consórcio, CNP Capitalizao and Odonto Empresas, which markets personal risk and health insurance, dental care, savings and consórcio products.

About Embracon

Embracon has operated in the consórcio market for more than 38 years and has already delivered more than half a million assets. The company is authorised and supervised by the Central Bank of Brazil and is a member of ABAC, the Brazilian Association of Consortium Administrators. It has its own branches, franchises and more than 1,000 business partners, including distributors, institutions, manufacturers, credit cooperatives, banks and agricultural machinery companies, as well as more than 3,500 employees

Press

Florence de Montmarin (+33) 1 42 18 46 51
Tamara Bernard (+33) 1 42 18 86 19
servicepresse@cnp.fr

Investors and analysts

Michel Genin michel.genin@cnp.fr
Maïwenn Keraval maiwenn.keraval@cnp.fr
infofi@cnp.fr

SOURCE: CNP Assurances

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