CNH Industrial introduces its new logo for new identity

Turin, 10-7-2013 — /europawire.eu/ — Black, denoting industrial strength and solidity, with an accent of red are the colors of the new logo for CNH Industrial, the company to be created through the merger of Fiat Industrial – which designs, produces and sells “machines for work” – with CNH Global – which operates in the agricultural and construction equipment sectors.

Designed to portray the solidity of a major industrial enterprise, the new logo represents a group that is going through a profound organizational and cultural transformation, underpinned by a continuously evolving product range and a commitment to technological research.

By incorporating elements of the existing logo, the new graphic design – created in collaboration with Robilant Associati – suggests the strong link between past and future, reflecting continuity and the heritage of all of CNH Industrial’s businesses.

The new visual identity is symbolic of the integration of the two companies as well as the transition from a logo associated with agricultural and construction equipment to one that represents a diversified group operating in the capital goods sector.

Rather than being associated with a specific commercial brand, the CNH Industrial logo assumes a corporate identity, portraying a sense of strength and, at the same time, the significant technological know-how of the two companies.

The depiction of the furrows in the earth incorporated in the previous logo is replaced by the word “Industrial” and the motif is also repeated by the red square appearing above the logo to form an “i”, which gives a sense of evolution and looking forward to the future.

For more information contact:
Fiat Industrial S.p.A.
Via Nizza 250, 10126 Turin
Tel. +39 011 006 2464, Fax +39 011 006 2094
mediarelations@fiatindustrial.com www.fiatindustrial.com

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