Chr. Hansen’s Natural Colors Division launched new natural blue color for the confectionary and gum industry in the United States

Chr. Hansen now offers a very bright and attractive blue shade to enhance the appeal of your candy or chewing gum!

19-8-2013 — /EuropaWire/ — Chr. Hansen’s Natural Colors Division launches natural blue for the confectionary and gum industry in the United States. The new natural blue colorant is based on Spirulina, a blue-green algae occurring naturally in tropical and subtropical lakes. Spirulina has a long historic record of accomplishment for many applications across many markets. It provides bright vivid blue and green shades and it can be used various types of confectionary, including panned candy, and chewy candy, jelly gum/gummy candy, extruded candy and chewing gum.

Approved by the FDA
The U.S. Food & Drug Administration (FDA) has approved Spirulina to be used as colorant in confectionary and chewing gum in the U.S and the color is in full compliance with Federal Regulation.

“Consumers have been long awaiting a natural blue and green for the confectionary industry. Spirulina provides a radiant blue and a foundation for natural green blends,” says Kurt Seagrist, Senior Vice President, Natural Colors Division, U.S.

Chr. Hansen provides six liquid and powder product formulas, under the SweetColor™ product line for use in confectionary and gum. The products are safeguarded for micro and bio issues and verified by third party certified auditors. Contact us and let us help you find the product to fit your needs.

SUSTAINABLE SOLUTIONS EXTRACTED FROM NATURE™

With a history spanning almost 140 years, Chr. Hansen’s longevity as an industry influencer is due in part to its ability to anticipate consumer and manufacturer attitudes and expectations. Rooted in nature, the Natural Color Division’s proprietary, collaborative approach to the food coloring industry results in sustainable solutions: Sustainable solutions extracted from nature™.

CONTACT OUR PRESS TEAM

Kristine Ahrensbach
Director
Denmark, Hoersholm, headquarters
Corporate Communications
Phone:+45 45747623
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Ulrik Raabjerg Søndergaard
Communications Consultant
Denmark, Hoersholm, headquarters
Corporate Communications
Phone:+45 45 74 71 09
Mobile: +45 30 38 28 74
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Helle Rexen
Communications Consultant
Denmark, Hoersholm, headquarters
Corporate Communications
Phone:+45 45 74 76 36
Mobile: +45 2074 2840
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