Cha Cha Cha meets crypto: Winz.io partners with European visionary star Käärijä

The crypto-casino rebels meet Europe’s wildest music export – and Europe will never be the same again

(IN BRIEF) Winz.io, the trailblazing crypto-powered online casino, has joined forces with Finnish music phenomenon Käärijä—whose viral hit “Cha Cha Cha” and stunning Eurovision runner-up finish swept Europe off its feet—to create a high-octane fusion of authentic, boundary-breaking entertainment and seamless blockchain gaming. United by a shared spirit of raw energy and innovation, this dynamic partnership will roll out exclusive viral campaigns, immersive live events and co-created multimedia content designed to captivate Gen Z and beyond. By rewriting the rules of digital fun—where every spin becomes an unforgettable experience—Winz.io and Käärijä are not just embracing the future of gaming and music, they’re inventing it.

(PRESS RELEASE) TALLIN, 1-Jul-2025 — /EuropaWire/ — While others are still philosophizing about “Web3”, Winz.io is getting down to business: the crypto and online casino brand that has already revolutionized gaming is announcing a strategic partnership with Käärijä – the Finnish music whirlwind that got half of Europe dancing with his runner-up finish at Europe’s biggest music showcase.

Two rebels, one mission
What happens when Europe’s freshest casino disruptor meets the man who made “Cha Cha Cha” a continental phenomenon? An explosion of innovation, entertainment and the certainty that the rules of the game are being rewritten.

Käärijä embodies exactly what Winz.io stands for: Authenticity, energy and a willingness to push boundaries. As a power duo, they are creating the future of digital entertainment.

Visonary energy meets crypto innovation
The partnership is more than just celebrity marketing – it’s a statement. Käärijä has proven that you can conquer Europe with courage and originality. Winz.io shares exactly this DNA: a platform that rethinks gaming, seamlessly integrates crypto and never forgets to have fun.

“This isn’t just about entertainment, it’s about a shared vibe of pushing boundaries and totally redefining what’s possible. Käärijä has always been all about authenticity and raw energy, and with Winz.io, we’ve definitely found a partner who brings that same rebellious spirit to the digital world,” Ville Ahtiainen, Warner Music.

The collaboration promises exclusive campaigns that will go viral before others even understand what has happened. Live events, content collaborations and activities that merge gaming and music in a way that Europe has never seen before.

Generation Digital checks in
While traditional casinos are still trying to understand millennials, Winz.io already speaks fluent Gen Z. Käärijä’s loyal, culturally engaged fanbase and Winz.io’s innovative gaming experience create a unique alliance in Europe.

The future is now
While others are still discussing, Winz.io and Käärijä are acting. The partnership launches a new era of gaming – one in which crypto is taken for granted, entertainment is limitless and every spin becomes an experience.

Europe, get ready: Cha Cha Cha meets blockchain, and it’s going to be legendary.

About Winz.io: The crypto and online casino brand that redefines gaming. Innovative, digital-first and always one step ahead.

About Käärijä: Finland’s viral sensation and Europe’s new music rebel, breaking boundaries and uniting generations.

Media contact:

HAIPR
Humanized Artificially Intelligent PR
Nico Wirtz
+4915112152698
nw@brand-new-me-de

Website:

Frequently Asked Questions

1. What is the Winz.io × Käärijä partnership?
   It’s a strategic collaboration between Winz.io—an innovative, crypto-powered online casino—and Finnish music star Käärijä (Eurovision runner-up and viral “Cha Cha Cha” creator), combining blockchain gaming with live music entertainment.
2. What can I expect from this collaboration?
   Look out for exclusive viral marketing campaigns, immersive live events, and co-created multimedia content that blend Käärijä’s high-energy performances with Winz.io’s seamless crypto gaming experience.
3. When does the partnership launch?
   The first joint activities and campaigns are set to roll out this summer—check Winz.io’s website and Käärijä’s official channels for exact dates and ticket details.
4. How do I participate in the live events?
   Winz.io will announce tour dates and festival appearances via email newsletters and social media. Casino players and Käärijä fans alike will be able to register for presale access and VIP crypto-powered experiences.
5. Do I need cryptocurrency to join in?
   While Winz.io is built around crypto, many events and promotions will offer traditional payment options too. However, using crypto on Winz.io can unlock special bonuses and early-access perks.
6. Who is this partnership aimed at?
   It’s designed for Gen Z and young millennials who love cutting-edge music and digital innovation—anyone eager to experience next-level entertainment at the intersection of gaming and live performance.
7. What makes this different from a typical celebrity endorsement?
   Rather than a one-off sponsorship, Winz.io and Käärijä share a common “rebel” ethos—authenticity, energy and boundary-pushing—and are co-creating original content and events from the ground up.
8. Where can I find more information?
   Visit Winz.io’s official website or Käärijä’s social media profiles for the latest announcements, detailed event schedules, and crypto-gaming tutorials.

SOURCE: Winz.io