Carrefour expands its cultural platform Nolim.fr to include virtual video library Nolim Films

MASSY, France, 28-1-2015 — /EuropaWire/ — Starting on 27 January, Carrefour will be expanding Nolim.fr – its cultural platform – to include Nolim Films, a virtual video library. This will make it the first retailer to break into this market. Featuring nearly 3000 films and TV series when it launches, together with new titles, the Day After US app and the option to get digital copies of these DVDs and Blu-ray discs with the Ultraviolet standard, Carrefour’s customers will be able to put together their own customised digital libraries on Nolim.fr.

Nolim Films, the first service to combine a wide selection, new titles, freedom and simplicity

With Nolim Films, Carrefour is offering its customers a unique, straightforward service that they can access without having to subscribe, either on Nolim.fr or via the Nolim Films app.

•    A well-stocked virtual video library featuring nearly 3000 films and TV series produced by the biggest French and American studios: these films can be downloaded or streamed, and are available for either purchase or hire.

•    New titles, with films available only 4 months after their cinema release. To please fans of TV series, Nolim Films is providing the app “Day After US”, giving users access to a few of its TV series for download the day after they are shown in US.

•    A contract-free, multi-device open system: users can watch any film that they want on demand on their tablets, smartphones, PCs or televisions. And all material is available at competitive prices: films can be rented from €1.99 or purchased from €4.99. Users can access nolim.fr and use its app for free, without having to commit or subscribe. They can watch films or TV series on both Android and iOS devices.

•    Free digital copies with UltraViolet: Carrefour is the first French retailer to offer the UltraViolet standard. It enables customers to get free copies of their DVDs or Blu-ray films on Nolim.fr with the UltraViolet system, regardless of where they purchased them (at Carrefour or another retailer).

An online innovation consistent with the retailer’s multi-channel strategy

Carrefour is now the leading distributor of e-books in France – nearly 160,000 titles are available via Nolim.fr, the digital library that it launched in 2013.

In 2015, Carrefour is continuing to break new ground with its Nolim Films service, bolstering its presence on the digital and culture segments. This new service will supplement the retailer’s physical video offering: Carrefour is currently the third biggest player on the French market with more than 7 million DVD and Blu-ray titles sold in its stores.

“The way in which our customers consume media is changing on an on-going basis. We have created Nolim Films to meet their requirements and keep pace with the new ways in which they access video. This new service is in line with the company’s digital strategy which is focused on the complementary nature of our distribution channels”, said Noël Prioux, Executive Director of Carrefour France.

Nolim Films, supporting the most prestigious French and US studios

“Gaumont is delighted to be helping Carrefour roll out the first French service to provide customers with access to titles from our catalogue – both in its stores and via its digital platform. The launch of Nolim Films is a key step in bolstering our legal offering by banking on DVDs and Blu-rays from publishers, while also enabling our customers to choose where they watch or acquire their digital titles”, says Sidonie Dumas, Managing Director of Gaumont.

“With Nolim Films, Carrefour is demonstrating its considerable capacity to innovate, providing a digital service that is tailored to meet the expectations of consumers in France. It’s no coincidence that the leading mass merchandising group in Europe and the second biggest in the world has become the first in the retail sector to break new ground and get involved in digital films and TV series in France. We are particularly proud to be joining forces with Carrefour for this digital service, providing more people with access to the Warner Brothers catalogue in the process. We would also like to congratulate the group on being the first French company to start using the UltraViolet cloud-based digital rights standard for enabling customers to create digital video libraries in the most straightforward way”, said Iris Knobloch, Chairman of Warner Bros France.

About Carrefour in France
Carrefour has over 4,500 stores in France operating in four formats (hypermarket, supermarket, convenience and cash & carry). For 50 years, Carrefour has been a partner in the daily lives of millions of customers, offering them a wide range of products and services at the lowest prices. So as to keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of multi-channel solutions (e-commerce, Drive, Click and Collect, mobile applications). The Carrefour group assumes significant economic, social and environmental responsibilities in its operations, and is committed to providing high quality products and ensuring customer satisfaction. For more information, visit: www.carrefour.com (press area), www.carrefour.fr Or follow us on Twitter: @CarrefourFrance

Press contact
MATRIOCHKA Influences
Florence Guettier – +33 (0)6 33 08 23 54 / florence.guettier@mtrchk.com

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