TOKYO, 1-12-2014 — /EuropaWire/ — British Burberry model Jourdan Dunn hosted an event tonight to celebrate the brand’s new store in heart of Omotesando, Tokyo.
The in-store cocktail event, was attended by over 400 guests including Burberry models Ryohei Yamada and Charlie France, as well as Rihito, Tenko, Nanae Ubukata, Ayana Miyamoto, Miho Shida and Shohei Yamashita, all of whom wore Burberry. British DJ Mark Birtles of Tokyo Indie performed a live set.
Set over four floors, the new store created under the design direction on Christopher Bailey, houses the largest Burberry product assortment in Japan, including the brand’s full menswear and womenswear collections. The store’s illuminated glass façade celebrates the Burberry check, whilst the interior references British architecture throughout. Video screens enable the broadcast of Burberry content and live events directly from the brand’s global headquarters in London.
Collections: Burberry Prorsum, Burberry London, Burberry Brit, Heritage and Accessories
Categories: womenswear, menswear, accessories, eyewear and watches
The newly relocated Burberry Omotesando store demonstrates the brand’s long-term commitment to Japan, where it currently has sixteen stores including its Kobe flagship, and stores in Ginza Marronnier Dori and Roppongi.
Notes to editors
- Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design. The Burberry business comprises 5 divisions: menswear, womenswear, childrenswear, accessories and beauty.
- Burberry is headquartered in London and listed on the London Stock Exchange (BRBY.L), Burberry is a constituent of the FTSE 100 index.
- In June 2015 Burberry licences in Japan will expire, following which Burberry will be expanding its global product offering in the country.
- Visit www.burberry.com for further information