LONDON, 7-11-2014 — /EuropaWire/ — Burberry launches its festive campaign with a premiere of ‘From London with Love’, a film starring Romeo Beckham at its 121 Regent Street flagship
From London with Love
British luxury brand Burberry celebrated the launch of its first global festive campaign tonight, with a screening of its ‘From London with Love’ film at the Burberry global flagship store, 121 Regent Street, in the heart of London.
Directed by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, and starring Romeo Beckham in a specially created role at the heart of the story, the short film takes audiences on a magical gifting journey through the Burberry worlds of Britishness, heritage, music and weather.
Set against a theatrical London backdrop, the film comes to life with 50 dancers who give a performance inspired by the golden age of cinematic musicals. The story is of a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, who take him on a journey of romance and festive enchantment through the streets of London. The film celebrates gifting as a powerful way of connecting people.
The festive film premiere
The premiere was hosted by Christopher Bailey in the auditorium of Burberry’s global flagship 121 Regent Street, a space that Christopher designed for entertainment and interaction. The flagship is situated in a building that housed one of the first cinemas to entertain Londoners, and whose facade still celebrates the original cinema ticket stalls today.
Over 500 guests attended the event including cast members Romeo Beckham, Hannah Dodds, and Anders Hayward. Victoria and David Beckham, British musicians Benjamin Clementine, George Ezra, James Page, Gary Powell, Daydream Club, Sophie Ellis Bextor and Richard Jones; British Burberry models Charlotte Wiggins and Sam Rollinson; Amanda Berry, Daisy Lewis, Alice Naylor-Leyland.
British songwriter Ed Harcourt who wrote the score for the ‘From London with Love’ film, played at the event with a set which included his first live performance of ‘The Way that I Live’ the soundtrack to the campaign. Ed was joined on stage by string octet The Langley Sisters. His performance also included ‘The Saddest Orchestra’ and ‘Wandering Eye’.
‘The Way that I Live’ is available for pre-order on iTunes from today, ahead of its official release in December.
Burberry festive campaign
The premiere marks the unveiling of the Burberry Festive advertising campaign, which launches globally tonight and which will run across outdoor advertising, cinema, and all of the brand’s 10 global social media platforms for the next 3 months.
The full range of Burberry festive gifts are also available from today in store and on Burberry.com, offering the brand’s most personalised collection and customer service to date. This includes the iconic pieces which are celebrated in the campaign – the Heritage trench coat, the cashmere scarf, men’s tailoring, women’s eveningwear, and the new Burberry Beauty make-up look created by Burberry Make-up Artistic Consultant Wendy Rowe.
Notes to editors
- Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design. The Burberry business comprises 5 divisions: menswear, womenswear, childrenswear, accessories and beauty.
- Burberry is headquartered in London and listed on the London Stock Exchange (BRBY.L), Burberry is a constituent of the FTSE 100 index.
- Visit www.burberry.com for further information.
- Click here for further Burberry festive campaign and collection information and content. (Username: burberry; Password: burberry1856).
- Click here for further information on the global Burberry flagship, 121 Regent Street.