British Gas Launches “Taking Care of Things” Campaign with Heartwarming Ad Featuring New Brand Characters

British Gas Launches “Taking Care of Things” Campaign with Heartwarming Ad Featuring New Brand Characters

(IN BRIEF) British Gas has launched its new brand platform, “Taking care of things,” featuring a heartwarming campaign centered around a lovable family, “The Things,” to represent the company’s dedication to providing reliable home services. The campaign, which includes a 60-second TV commercial, aims to offer customers peace of mind knowing that British Gas is always there to keep their homes warm and functioning.

(PRESS RELEASE) WINDSOR, 9-May-2025 — /EuropaWire/ — British Gas, the UK’s leading energy and home services provider, has launched its new brand platform, “Taking care of things,” underscoring the company’s dedication to keeping British homes warm and functioning. This new campaign is designed to provide customers with the peace of mind that British Gas is there to take care of the essential services in their homes, allowing them to focus on what truly makes a house a home.

At the core of this campaign is the introduction of “The Things”—a lovable, fluffy family that represents the British Gas customer experience. The Things are calm and relaxed, knowing that British Gas is always there when needed, handling all the small but important things that keep a home running smoothly.

Andy Freeman, Group Brand & Marketing Officer at British Gas, said: “Our new ‘Taking care of things’ platform, brought to life by ‘The Things,’ perfectly captures our commitment to providing reliable service and ensuring our customers can relax and enjoy their homes, knowing we’ve got them covered.”

The campaign kicks off with a heartwarming 60-second TV spot, directed by the acclaimed duo Si & Ad at Academy Films, with animation by ETC. The film tells the story of The Things as they move into a new home, experiencing the excitement and stress of the big day—but with the help of British Gas, they take it all in stride, even making the all-important first cup of tea. The film concludes with the message: “You make it a home, we keep it warm and working. British Gas – Taking care of things.”

The ad will air during Gogglebox this evening, marking the beginning of an innovative and expansive media campaign, developed in partnership with OMD UK. The campaign will extend across multiple channels, including high-impact out-of-home (OOH) displays, print and radio partnerships, cinema advertising, digital activations, social media takeovers, and ad-free BVOD experiences. This comprehensive campaign is designed to introduce The Things to a wide audience, reassuring British households that British Gas is always there to take care of their needs.

“We wanted to create a campaign that truly resonated with people on an emotional level,” said Matt Moreland and Chris Clarke, Group Creative Directors at T&Pm. “The Things represent the warmth, comfort, and peace of mind that British Gas provides. We hope the British public will love them just as much as we do!”

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SOURCE: Centrica plc