BESTSELLER and Aarhus Motion Extend Partnership to Elevate Aarhus City Half Marathon

BESTSELLER and Aarhus Motion Extend Partnership to Elevate Aarhus City Half Marathon

(IN BRIEF) The BESTSELLER Aarhus City Half Marathon, a flagship event in Denmark, continues to thrive as BESTSELLER and Aarhus Motion announce an extended partnership. With over 13,000 runners participating in this year’s race, the collaboration aims to further enhance the event, fostering community connections and promoting non-elite sports. As part of the new agreement, the race will adopt a refreshed identity and name, BESTSELLER Aarhus City Half, emphasizing its ties to Aarhus. Scheduled annually in June, the event attracts around 12,000 runners and 50,000 spectators, making it a cornerstone of Aarhus’ cultural and athletic calendar.

(PRESS RELEASE) BRANDE, 16-Nov-2024 — /EuropaWire/ — The BESTSELLER Aarhus City Half Marathon has firmly established itself as a premier event in Denmark, uniting runners and supporters for a vibrant celebration of fitness and community. This year’s sold-out race saw over 13,000 participants tackle the 21.1-kilometer route through the picturesque streets of Aarhus, further solidifying its reputation as a must-attend event for athletes and enthusiasts alike.

Building on a decade-long collaboration, BESTSELLER and Aarhus Motion have announced an extended partnership, marking the longest agreement between the two organizations. This renewed commitment aims to enhance the race experience for all involved while fostering stronger connections between Aarhus, the event, and the community it serves.

A Shared Vision for Community and Sports

Jeanette Boye Sørensen, Head of Events at Aarhus Motion, emphasized the synergy between the two partners:
“Our collaboration with BESTSELLER has always been built on shared values and a passion for promoting non-elite sports in East Jutland. Together, we’ve created an extraordinary experience for runners and spectators alike. This new agreement will allow us to further develop the event, ensuring it continues to unite the city for a day of exercise and camaraderie.”

Kasper Reggelsen, Head of Communication at BESTSELLER, echoed this sentiment:
“As a company rooted in Aarhus, BESTSELLER is proud to support initiatives that bring meaningful experiences to the community. The BESTSELLER Aarhus City Half is a perfect reflection of this commitment, and we are thrilled to continue our close partnership with Aarhus Motion over the next four years.”

A New Identity for a New Chapter

Under the new agreement, the race will adopt the name BESTSELLER Aarhus City Half and unveil a refreshed graphic identity. This updated branding underscores its deep connection to Aarhus and aims to strengthen engagement with the local community. Eastern Jutland’s sports associations, which play a vital role in organizing the event, will continue to benefit from financial support distributed through the race’s proceeds.

About the BESTSELLER Aarhus City Half

Held annually in June, the BESTSELLER Aarhus City Half features a scenic 21.1-kilometer route that weaves through the heart of Aarhus. The event attracts an average of 12,000 runners and draws a crowd of 50,000 enthusiastic spectators. With BESTSELLER’s renewed support, the event is set to grow even further, solidifying its place as a cornerstone of Aarhus’ vibrant cultural and athletic calendar.

By continuing to collaborate closely, BESTSELLER and Aarhus Motion aim to create an even more memorable experience for participants and spectators, ensuring the BESTSELLER Aarhus City Half remains a symbol of community, fitness, and local pride.

About the BESTSELLER Aarhus City Half

Each June in the Danish city of Aarhus

A local route of 21.0975 km

12,000 runners on average

50,000 spectators on average

BESTSELLER has partnered for 10 years

Media Contact:

Kasper Reggelsen
Head of Communications
BESTSELLER A/S
communications@bestseller.com.
+45 52 15 10 11

SOURCE: BESTSELLER A/S