Bentley partners with Goodwoof festival as exclusive automotive sponsor

Bentley partners with Goodwoof festival as exclusive automotive sponsor

(IN BRIEF) Luxury automaker Bentley has been named the exclusive automotive partner for the upcoming Goodwoof festival, which celebrates all things canine. The event will be held on May 20-21 at the Goodwood estate in West Sussex, England, and feature competitions, field and trail demonstrations, talks from dog experts and celebrity owners, and plenty of treats for dogs and their human friends. As part of the partnership, a fleet of Bentley Bentayga luxury 4x4s will be on hand to provide transport and luxury experiences, such as the “Bentley Barking Paddock” car park for Bentley drivers or owners of dogs named Bentley.

(PRESS RELEASE) CREWE, 29-APR-2023 — /EuropaWire/ — A celebration of all things canine, Bentley is taking the lead as exclusive automotive partner for this year’s Goodwoof festival, which is being held on 20-21 May at the Duke of Richmond’s Goodwood estate. A fleet of Bentayga luxury 4x4s will provide extra bark and growl to a range of activities that will give dogs and their human friends a wonderful weekend – or a great Dane out.

Set on the lawn at Goodwood’s The Kennels, the West Sussex estate’s central clubhouse, the event features world-class competitions, field and trail demonstrations, talks from dog experts and celebrity owners, and plenty of treats for those on both two and four legs.

New this year is the Bentley Barking Paddock where Bentley drivers or owners of dogs called ‘Bentley’ will benefit from a dedicated car park with swift access to The Kennels.

Goodwoof’s Event Creative Director, Will Kinsman, said: “We can’t wait to welcome Bentley and the Bentayga to Goodwoof next month. It’s the perfect addition to this uniquely stylish event and will offer an extra special experience for our visitors. I hope all the dogs and their humans on site head over to get ‘pupped’ in the Bentayga and enjoy a moment of luxury!”

There will be a special activity for sheep dogs in which Bentaygas will play a shepherding role. The new and especially spacious Bentayga EWB will also be on paw to provide hounds with a ‘pup-arazzi’ experience in aid of the lead event charity, Pets as Therapy. In a Bentley, all passengers get VIP treatment – especially pets. And should your pooch wish for some influencer-style photos, there will be a wind machine to get their curls in front of the car just so.

Notes to Editors

About Bentley Motors

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering, and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

Media Contact:

JAKOB HUTH
Lifestyle Communications
jakob@simonplussimon.com
+44 (0) 7867 804471

WAYNE BRUCE
Chief Communications and D&I Officer
wayne.bruce@bentley.co.uk
+44 (0) 1270 535189

SOURCE: Bentley