- New www.bentleymotors.com serves up a luxury digital experience
- Engaging, informative and flexible design
- Responsive format to optimise performance across all devices
Crewe, 3-11-2014 — /EuropaWire/ — Engaging, informative and flexible, the new www.bentleymotors.com serves up a luxury digital experience that closely reflects the qualities of the Bentley brand. An image and film led design approach helps to tell the story of the luxury brand through visual features and engaging online experiences.
Commenting on the new website, Bentley’s Member of the Board for Sales, Marketing and Aftersales, Kevin Rose, said: “Research shows that high net worth individuals have a greater than average number of digital devices, so from a consumer behaviour perspective they’re fully connected. Our new website ensures that consumers can connect with the world of Bentley whenever or wherever they are in the world.”
The newly designed website is an essential destination for both consumers and fans alike to keep up to date with the world of Bentley including past and present models. It provides users with the opportunity to delve into detail about the brand and its product range with dedicated content on Bentley campaigns, events and bespoke stories complete with luxurious, full-screen images of its products.
The website operates in a responsive way to optimise performance on mobile, tablet and PC devices.
To complement the new website, Bentley has also enhanced www.bentleymedia.com to provide a more engaging digital service to media.
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Digital & Social Media Editor
Head of Media Communications
Bentley Motors Ltd
Notes to editors
- Bentley Motors is the most sought after luxury car brand in the world.2013 was Bentley’s record year in the company’s 95-year history.Bentley Motors’ headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 3,700 people at Crewe.