BCS Telecom & ICT Enhances YAYA Stores with Sony BRAVIA Displays and Custom Frames for Seamless Retail Experience

BCS Telecom & ICT Enhances YAYA Stores with Sony BRAVIA Displays and Custom Frames for Seamless Retail Experience

(IN BRIEF) BCS Telecom & ICT has successfully upgraded ten YAYA stores across Europe with Sony’s BRAVIA Professional Displays, incorporating custom frames to seamlessly integrate the technology with YAYA’s branding. The displays, chosen for their image quality and internal media player, address connectivity challenges in older buildings while enhancing the overall shopping experience. This collaboration marks the beginning of a larger rollout, with plans to expand to more YAYA locations in the coming year.

(PRESS RELEASE) AMSTERDAM, 30-Jan-2025 — /EuropaWire/ — BCS Telecom & ICT, a leading provider of workplace solutions based in Amsterdam, has collaborated with Sony Professional Displays & Solutions Europe to upgrade ten YAYA stores across Europe. The project aimed to integrate modern display technology into these stores to highlight the latest trends while aligning with YAYA’s branding and improving the overall shopping experience. BCS Telecom & ICT faced the challenge of ensuring seamless control of the display content from YAYA’s head office despite network connectivity limitations in the buildings. The team chose Sony’s BRAVIA Professional Displays for their reliability, high-quality image performance, and built-in media player feature.

Addressing Connectivity Challenges with Innovative Solutions

The project team encountered an immediate hurdle in integrating high-spec displays into aging buildings with limited Wi-Fi and network connectivity, due to construction materials that hindered signal strength. The solution needed to enhance the in-store environment and be adaptable to the restricted network conditions present in some locations.

Paul Keesman, CEO of BCS Telecom & ICT, explained, “With no data connections in the walls, we needed a display solution that included an internal media player, enabling a stable internet connection without requiring additional ethernet ports or wiring.” The BRAVIA Professional Displays from Sony proved to be the perfect choice, allowing for high-quality content delivery without compromising on the store’s sleek design. “This solution ensured that the shop floors remained clean, with no extra hardware or cables cluttering the space,” Keesman added.

A Perfect Blend of Quality and Brand Integration

BCS Telecom & ICT selected Sony’s BRAVIA FW-75BZ40L and FW-55BZ40L models, which not only addressed the structural limitations but also elevated the shopping experience with their Deep Black Non-Glare technology and excellent lighting. To seamlessly integrate the displays with YAYA’s aesthetic, BCS Telecom & ICT designed custom white frames that can be easily mounted around the screens, blending perfectly with the brand’s identity. This collaboration has proven successful, with plans to expand the installation of BRAVIA displays into an additional twenty stores in the coming year. The frame is available in various colours and is exclusively offered to Sony Professional Displays & Solutions partners.

“The BRAVIA Professional Displays provide exceptional picture quality, even in harsh in-store lighting conditions, ensuring that the displayed content remains vibrant and clear,” Keesman said. “With the internal media player, BCS Telecom & ICT’s clients can confidently install displays that deliver reliable, high-quality content in retail and office environments, regardless of their technical limitations.”

Thorsten Prsybyl, European Retail Sales Manager at Sony, commented, “We’re thrilled that BCS Telecom & ICT chose our BRAVIA BZ40L series to meet the specific requirements of YAYA’s challenging installations. This collaboration perfectly demonstrates how our displays can provide seamless connectivity and exceptional quality in a modern retail environment. We are excited to see YAYA’s continued use of BRAVIA displays in future store installations.”

About Sony

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.

For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

About BCS Telecom & ICT

BCS Telecom & ICT is a trusted advisor for organizations in the Telecom and ICT sectors. It offers a broad range of advisory services, including mobile and hosted telephony (VoIP), internet connectivity, WiFi solutions, and hardware such as phones, TV screens, and sound systems. With its independent position, BCS acts as a partner for its clients, providing tailored solutions for a variety of Telecom and ICT challenges – www.bcstelecom.nl

Media Contact:

David Edwards
General Manager Product PR, Sony Europe
david.edwards@sony.com

SOURCE: Sony