(IN BRIEF) At Cosmet’Agora 2025 in Paris, BASF introduced new eco-conscious formulations under its Beyond Beauty initiative, focusing on hydration, cleansing, UV protection, and natural makeup. These climate-adaptive solutions use sustainable ingredients to meet the rising consumer demand for environmentally friendly personal care products. BASF’s innovations include moisture-rich textures, gentle cleansers, advanced sun protection, and makeup solutions, all designed to address challenges such as climate change and skin protection. This initiative aligns with BASF’s broader sustainability goals and its commitment to offering transparent, high-performance solutions for the beauty industry.
(PRESS RELEASE) PARIS, 14-Jan-2025 — /EuropaWire/ — At the Cosmet’Agora event in Paris on January 14-15, 2025, BASF introduced an innovative formulation concept that marks the latest step in its Beyond Beauty journey. This new initiative combines sustainability, science, and transparency to address the growing demands of eco-conscious consumers, while adapting to the evolving environmental challenges affecting personal care. The formulations featured at the show focus on hydration, cleansing, UV protection, and natural makeup, all designed with sustainability and climate adaptability at their core.
Valérie Pian-Parison, Senior Marketing Manager for BASF France, highlighted the company’s commitment to the Sustainable Development Goals, stating, “At BASF, we take our responsibility seriously. We contribute to the Sustainable Development Goals with eco-conscious solutions and are attentive to the evolving needs of consumers seeking new beauty routines.” BASF’s Personal Care team will be available at booth 146-147-148 to engage with attendees, discussing the latest innovations in ingredient circularity, sourcing traceability, and carbon footprint reporting.
Addressing Trends in Eco-Conscious Beauty
With climate change affecting humidity, temperature, and UV exposure, consumers are increasingly seeking personalized personal care solutions. At Cosmet’Agora, BASF will unveil a range of climate-adaptive beauty products organized around four key themes: Hydrating & Cooling, Cleansing & Protection, UV Protection, and Optimistic Glow. The Hydrating & Cooling formulations target transepidermal water loss (TEWL) with moisturizing, non-oily textures using sustainable emollients like Cetiol® Ultimate and natural-origin emulsifiers such as Emulgade® Verde 10 MS & 10 OL.
For cleansing and hair protection, BASF offers gentle alternatives to sulfate surfactants, such as the Plantacare® range, combined with natural-origin esters and butters like Cetiol® OE and Cegesoft® SB45 TR, which create protective barriers on the skin and hair. The sun protection segment introduces advanced solutions like Tinomax™ CC, Tinosorb® A2B, and Uvinul® TS Hydro, offering broad-spectrum protection with oils and emulsifiers from natural origins, catering to the consumer preference for both efficacy and sensory appeal. Lastly, BASF’s natural makeup offerings include skin-tone inspired shades and vibrant colors for lips and eyes, utilizing ingredients from renewable feedstocks such as Cosmedia® Gel CC and RiceTouch.
With this wide array of formulations, BASF is helping its customers respond to the rising demand for eco-conscious beauty products. The company’s Care Chemicals division continues to address the key challenges of sustainability, digitalization, and innovation through its Care 360° – Solutions for Sustainable Life initiative, which focuses on the future of personal care in an increasingly environmentally conscious world.
About the Care Chemicals division at BASF
The BASF division Care Chemicals offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are a leading global supplier for the cosmetics industry as well as the detergents and cleaners industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available online at www.care-chemicals.basf.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.
Media Contact:
Annika Müller
Phone: +49 172 2356 012
annika.mueller@basf.com
SOURCE: BASF
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