BASF Coatings Announces Strategic Partnership with BMW Group to Supply Premium Paint Brands for Aftermarket Services

BASF Coatings Announces Strategic Partnership with BMW Group to Supply Premium Paint Brands for Aftermarket Services

(IN BRIEF) BASF Coatings has partnered with BMW Group, designating its premium paint brands, Glasurit and R-M, as preferred options for BMW’s aftersales network across 50 markets. This strategic partnership aims to provide high-performance, sustainable refinish solutions to BMW and MINI body shops, featuring products like the Glasurit 100 Line and R-M Agilis Pioneer Series. BASF will also offer training to enhance body shop operations, focusing on sustainability and process efficiency. Chris Jackman of BASF Coatings highlighted the benefits of the collaboration, including reduced material consumption and faster process times. This partnership underscores a commitment to innovation and sustainability in the automotive refinish industry.

(PRESS RELEASE) LUDWIGSHAFEN, 14-Jan-2025 — /EuropaWire/ — BASF Coatings has announced that its premium refinish brands, Glasurit® and R-M®, have been selected as preferred paint brands for BMW Group’s aftersales network across 50 markets where BMW’s private label is not available. This partnership is designed to meet the evolving needs of BMW Group’s dealer network, offering high-quality solutions that align with the brand’s commitment to sustainability and performance. The collaboration features the Glasurit 100 Line AraClass and R-M Agilis Pioneer Series product portfolios, poised to set new industry standards in body shop operations worldwide.

With this partnership, BASF Coatings provides BMW and MINI body shops with a comprehensive selection of advanced refinish products that ensure top-tier process efficiency and product quality. In addition to premium coatings, BASF will offer specialized training programs to enhance the skills of BMW Group’s body shop painters and owners, empowering them to maintain sustainable practices in their operations.

Chris Jackman, Director of Global Strategic Account Management at BASF Coatings, commented on the partnership, stating, “We are thrilled to join forces with BMW Group to advance body shop sustainability. Our Glasurit 100 Line and R-M Agilis product lines stand out due to their superior performance, reducing process time and material consumption compared to conventional basecoat systems. Our ability to simplify multi-stage color applications further accelerates the refinish process, benefiting both sustainability and speed.”

This collaboration reflects a shared commitment between BASF Coatings and BMW Group to drive innovation, uphold the highest standards of quality, and foster sustainability within the automotive refinish industry, offering BMW’s global aftersales network exceptional products and solutions.

About BASF’s Coatings division

The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2023, the Coatings division achieved global sales of about €4.4 billion.

Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit www.basf-coatings.com.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.

Media Contact:

Jörg Zumkley
Media Relations BASF Coatings
Phone: +49 173 2001896
joerg.zumkley@basf.com

SOURCE: BASF