Banijay Spain to represent ITV Studios Global Entertainment’s international hit formats in Spain

PARIS, 17-3-2014 — /EuropaWire/ — Banijay Group and ITV Studios Global Entertainment (ITVS GE) have signed an exclusive multi-year agreement which will see Banijay Spain, formed of leading producers Cuarzo and DLO Producciones, representing ITVS GE’s slate of international hit formats throughout the country.

Brokered by Banijay International, the deal will see Banijay Spain handling the adaptation and production of ITVS GE’s global formats for local audiences.  This includes primetime titles such as Come Dine With Me, Four Weddings, Hell’s Kitchen, Saturday Night Takeaway and Surprise Surprise.

This marks the first international output deal for Banijay’s recently expanded Spanish division, which comprises Cuarzo Producciones, one of Spain’s leading TV production houses led by Ana Rosa Quintana, and DLO Producciones, the renowned drama and entertainment producer founded and headed by award-winning Spanish producer José Manuel Lorenzo.

José Manuel Lorenzo, co-head of Banijay Spain said, “This exclusive pact with ITV Studios Global Entertainment is a fantastic indication of the strength of the partnership between Banijay Group, Ana Rosa’s Cuarzo, and DLO.  As a team we offer unparalleled experience in producing hit shows across a diversity of genres for the Spanish market, alongside our solid long-term relationships with the leading broadcasters in the region.  There is hot demand amongst Spanish viewers for fresh new entertainment and drama and we’re looking forward to fully maximizing the potential of ITVS GE’s formats here over the coming years.”

Tobias de Graaff, Director of Global Television Distribution for ITV Studios Global Entertainment, added: “ITV Studios Global Entertainment boasts an unparalleled slate of formats across a variety of genres, suitable for a range of slots and schedules. This deal with Banijay Spain will give Spanish viewers the opportunity to watch the formats that have already enjoyed huge success with audiences around the globe.”

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