- Arburg has had a YouTube presence for the last five years
- Current videos on applications, processes, companies, trade fairs and events
- More than 2,400 subscribers regularly use Arburg videos as a source of information
Lossburg, Germany, 2-11-2015 — /EuropaWire/ — In October 2015, a video on the “ARBURGofficial” YouTube channel received the company’s one millionth click. This channel now has more than 2,400 subscribers. The platform receives more than 500 clicks every day. Since spring 2010, Arburg has been regularly uploading new films about applications, processes, companies, trade fairs and events. The machine manufacturer is actually one of the pioneers in this area in its industry.
As well as maintaining a media centre on the www.arburg.com website, Arburg also uses its German and English language YouTube channel to exchange information and communicate with customers and interested parties worldwide. On the key date, 29 October, “ARBURGofficial” recorded 1,020,027 clicks and 2,419 subscribers – more than any other injection moulding machine manufacturer.
Clearly organised, up-to-date information in an instant
The moving images of the clearly organised, well-structured videos often make technical issues more comprehensible than detailed written explanations. One of the latest examples of this is the “cube mould” video from the packaging sector, which was filmed at the Arburg Technology Days 2015. This two-minute film shows how a hydraulic Allrounder 920 S injection moulding machine and a 32-cavity cube mould can be used in the efficient production of around 11,000 two-component closures per hour. Anyone watching this film will quickly grasp how the injection moulding technology works and whether the solution shown might meet their needs. Arburg produces about a dozen new videos each year.
Videos “on demand”
Anyone who wants to watch an Arburg video just needs to enter the term “ARBURGofficial” in the search bar under www.youtube.com and will then find themselves taken directly to the company’s own channel. A choice of around 120 videos is available there. The videos are sorted into playlists according to topic, e. g. Packaging, Automation, Industry 4.0 or Additive Manufacturing.
Once the film has been shown, viewers have a number of choices available: they can either watch more films, subscribe to the “ARBURGofficial” channel, evaluate the film and/or write a comment. The Media Centre on the website (http://www.arburg.com/de/mediathek/videos/) also offers quick overviews and detailed information.
German machine manufacturer Arburg is one of the world’s leading manufacturers of injection moulding machines with clamping forces between 125 and 5,000 kN. This is complemented by robotic systems, customer- and sector-specific turnkey solutions and further peripheral equipment. An innovative additive manufacturing system developed in-house was added to the plastic processing range in 2013.
In keeping with its motto “Arburg for efficient injection moulding”, the company places the topic of production efficiency at the centre of all its activities, taking into account the entire value-added chain. The objective is to enable the Arburg customers to manufacture their plastic products, whether one-off parts or high-volume production, in optimal quality and at minimum unit costs – e.g. for the automotive and packaging industries, communication and entertainment electronics, medical technology or the white goods sector.
An international sales and service network guarantees first-class, local customer support. Arburg is represented by its own organisations at 32 locations in 24 countries and by trading partners in more than 50 countries. The machines are produced exclusively at the parent factory in Lossburg, Germany. Of a total of roughly 2,500 employees, around 2,050 work in Germany. About 450 further employees work in Arburg’s organisations around the world. In 2012, Arburg became one of the first companies to gain triple certification: to ISO 9001 (Quality), ISO 14001 (Environment) and ISO 50001 (Energy). Further information about Arburg can be found at www.arburg.com.
ARBURG GmbH + Co KG
Dr Bettina Keck
Tel.: +49 (0) 7446 33-3259
Fax: +49 (0) 7446 33-3413
SOURCE: ARBURG GmbH + Co KG