SURREY, 17-12-2015 — /EuropaWire/ — McLaren Automotive has appointed Andreas Bareis to the role of Managing Director, Middle East and Africa in an important and strategic change for the region. Andreas was previously Executive Director of Quality at the McLaren Technology Centre in Woking, England and replaces Ian Gorsuch who will take the position of Sales and Marketing Director for McLaren Special Operations.
Andreas, who has worked for McLaren Automotive for three years, joined originally as Director of Quality from Mercedes-Benz. He was promoted to the decision-making Executive Committee a year later and became Executive Director of Quality. Since then he has been part of the company’s leading group responsible for steering future product and brand strategy including the establishment this year of a three-tier product line-up which take the company forward to its next decade and beyond. As a key member of the Executive Committee, Andreas has also been inherent to the setting of the company’s year-over-year sales growth targets.
In his key role as Executive Director of Quality, Andreas has built up the benchmark Quality function at McLaren Automotive, integrating robust and demanding processes to ensure that all McLaren Automotive customers receive the highest quality product possible. His existing role has also given him a wide exposure to a range of customers and sales processes. With his strong background at the decision-making level within the company, and his in-depth knowledge of the McLaren brand, he is ideally placed to lead the McLaren business in the Middle East and Africa region.
The Middle East and Africa region currently has retailers in Bahrain, Kuwait, Qatar, Saudi Arabia, UAE and South Africa and grew by nine percent in 2014. In his new role, he will be tasked with the continued development of the region, including maximising the opportunity presented by the recent launch of the new Sports Series.
Upon his appointment, Andreas Bareis commented: ‘I am very much looking forward to this new opportunity. Having played a part in the strategic development of the company’s products, brand and sales performance over the recent years of growth, as well as further developing the world-class quality processes at McLaren Automotive has, I have gained valuable insights into the needs, desires and expectations of all of our customers, in the Middle East and the rest of the world. To be able to use these insights to maximise the competiveness of McLaren Automotive in this strategically important region is a great opportunity that I will relish.’
Both appointments take effect on 1 January 2016.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was launched in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in coupe and Spider form in 2014, and has announced the Sports Series among the models to be introduced in 2015. The brand continues to expand, and McLaren posted a profit during 2013 – only the third year of vehicle production. This was followed in 2014, by a third consecutive year of growth in sales with a record 1,649 vehicles delivered via a dedicated global network of retailers in every major automotive market.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, ExxonMobil, Pirelli and SAP.
Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1™ racing expertise and knowledge, and over 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise drive on both road and track.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Visit cars.mclaren.com for more details.
Global Communications Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Global Corporate Communications Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7468 769419
SOURCE: McLaren Automotive Limited