Accenture Backs GoUpscale to Modernize Wealth Management Engagement Through AI-Powered Content

Accenture Backs GoUpscale to Modernize Wealth Management Engagement Through AI-Powered Content

(IN BRIEF) Accenture has invested in GoUpscale, a company that helps wealth management firms in Asia modernize client engagement through AI-powered digital content. As the sector aims to double its assets under management by 2026, relationship managers will be key drivers of growth. GoUpscale’s technology replaces static reports and brochures with personalized, interactive digital experiences that help deepen client relationships. Accenture’s involvement will help the company scale its AI capabilities, expand into new markets, and participate in Project Spotlight, Accenture Ventures’ accelerator program. Together, they aim to help wealth firms boost revenue and engagement by delivering smarter, more relevant content.

(PRESS RELEASE) DUBLIN, 14-Apr-2025 — /EuropaWire/ — Accenture (NYSE: ACN) has announced a strategic investment in GoUpscale, a fast-growing content engagement technology firm, through its Accenture Ventures division. GoUpscale specializes in transforming how wealth management companies across Asia connect with clients by redefining digital communication strategies and elevating the quality of engagement.

As the wealth management sector undergoes rapid change, client expectations are shifting. Static updates and one-size-fits-all reports are no longer sufficient. With firms in Asia targeting a doubling of assets under management (AUM) to nearly US$260 trillion by 2026—according to Accenture research—relationship managers are expected to play a central role in driving 95% of that projected growth. This puts an increased focus on delivering dynamic, digitally driven client experiences.

GoUpscale’s AI-driven platform reimagines traditional content formats such as brochures, fact sheets, and market commentary by converting them into interactive, digital-first materials designed to capture interest and foster deeper engagement between clients and advisors.

“Digital touchpoints are critical in a world where clients are hyper-connected and increasingly digital-native,” said David Wilson, head of Accenture’s wealth management practice in Asia. “With relationship managers still a cornerstone of client service, tools like GoUpscale’s AI-powered solution help firms scale meaningful, personalized interactions without inflating costs.”

GoUpscale’s CEO and co-founder, Dominic Gamble, emphasized how the firm’s technology is meeting the moment. “We’re seeing a fast-paced transformation in how wealth management firms handle content. With Accenture’s investment and support, we’re able to strengthen our AI capabilities, refine our platform further, and bring next-generation engagement tools to more companies seeking to modernize their approach.”

Beyond capital, the collaboration provides GoUpscale with access to Accenture’s deep industry insights, data capabilities, and AI expertise. Working together, the two firms will help wealth management companies deliver more personalized, relevant, and impactful client communications. Accenture’s research suggests such improvements in content delivery could boost annual revenues by 6–8%, representing tens of millions in additional value.

Tom Lounibos, global lead at Accenture Ventures, highlighted the broader significance: “Generative AI is opening up new horizons for how content is created and shared. GoUpscale is helping wealth managers meet modern client expectations by delivering insights in ways that build stronger relationships and trust.”

As part of this partnership, GoUpscale will also become part of Project Spotlight, Accenture Ventures’ accelerator program tailored for promising AI and data startups. This initiative provides participating companies with privileged access to enterprise clients and domain experts, accelerating the path from innovation to impact.

Financial details of the investment remain confidential.

About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 801,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.

About GoUpscale
GoUpscale is a content engagement technology business for the wealth and asset management industry. Founded in Singapore by industry veteran Dominic Gamble and personalisation technologist Ben Backx in 2021, GoUpscale has over 50 organisation clients across Southeast Asia, Europe and North America. With content being the blood flow of today’s digital era, GoUpscale’s modular software solutions address challenges in the industry with outdated content formats and distribution, via three innovative solutions that incorporate AI and GenAI to bring organisations cutting edge technology that have demonstrated significant sales activity, productivity and revenue gains.

Media Contacts:

Julie Bennink
Accenture
+1 312 693 7301
julie.l.bennink@accenture.com

Keerthi Goutham
Accenture
keerthi.goutham@accenture.com

SOURCE: Accenture