About

TABLE OF CONTENT

WHAT IS EUROPAWIRE?

In a nutshell, EuropaWire (EW) is a press release distribution and newswire service for Europe and the European Union launched back in 2012, that is part of a group of PR related web sites that are active in the space online since 2004. The team behind our PR group has over 40 years of accumulated practical experience and insights within the PR / newswire industry online.

Over the past decade, we’ve managed to grow EuropaWire to a point where we are often seen and regarded as the first pan-European newswire here in Europe and the European Union in particular having attained the market position of being nearly native choice for businesses and individuals around the world when it comes to press release distribution and newswire services for Europe and the European Union in particular.

From the point of view of European brands, businesses, organisations and individuals, EuropaWire has been, and is, consolidating, syndicating, disseminating, and providing targeted reach and visibility across the continent for, the press/news releases of some of Europe’s biggest and most prominent brands, companies, institutions and individuals for nearly 13 years. From EU government agencies, institutions and bodies to major brands and companies to influential research-driven universities across the continent. As of today, we have more than 35,000 high-quality European press and news releases published on and running on EuropaWire’s newswire platform. And as a result, EuropaWire has essentially become the largest repository of EU/European press and news releases spanning a period of 13 years (2012-2025), with depthness and diversity of its coverage still unmatched by any other media/newswire/news agency platform in Europe.

From users’ and readers’ perspective, for over a decade now, EuropaWire has often been seen and reliant on as the only source of high-end quality, directly from the source, truly unbiased, unmodified, uninfluenced by the views, opinions, policies, doctrines of mainstream media networks and conglomerates, Gov-led/funded/controlled news agencies, editorial desks, editors, etc., geographically tied-up European news coverage and PR stream on a consolidated pan-European level. From corporate news to environmental and political issues from around the continent to science, education and research driven news coming from top European universities, labs and institutions, EuropaWire has been regarded as the consolidated visibility and voice of the European business and academia on the global media, PR and newswire landscape ensuring users, viewers and readers from around the world consume first-tier uninfluenced news content from and dedicated to Europe. Over all this time our team has been striving to maintain the highest quality of EuropaWire’s newswire stream possible. Furthermore, in nearly 80% of the cases, we deal with and publish / cover PR publications that other mainstream European news agencies ignore due to the fact that are not newsworthy enough or are found relevant only to very narrow audiences, hence their disinterest in covering and providing visibility to them. Those are the reasons why our newswire stream has over time become quite valuable for, and is heavily reliant on by, many users, from corporates to academia, around the world as they find directly from the source, uninfluenced, relevant, niche-specific, news coverage on EuropaWire, often not found anywhere else and/or ignored/not covered by the major mainstream media outlets.

SOVEREIGNTY

The European Union and Europe in general remains the only market in the world without its own newswire / press agency on a Pan continental level. Newswire, press release distribution, press agency services are significantly fragmented with many national and regional players across the continent and no clearly identifiable leader on that market yet. The EU, the world’s largest trading and political bloc, and Europe as whole remains the only influential region in the world still seeing its news, either economical, political, scientific, academic or corporate, often broken by media/news agency/newswire services and outlets based outside its borders.

EuropaWire’s mission, purpose and ultimate goal is to have this changed.

SERVICES

What services do we provide and offer in particular and how our press release distribution and newswire services work?

EuropaWire’s core competence and competitive advantage is the ability to deliver the client’s PR message, and the targeted reach it can achieve, nearly uncapped as it only depends on the PR budget employed by the client, within Europe and the European Union that offers brands unmatched visibility on a Pan-European level. Its advanced multi-channel granular targeting that dynamically targets relevant users, readers, media points, contacts, journalists, accounts, outlets, etc. based on the press release’s context, relevance and targeting preferences delivers nearly uncapped reach, based on PR budget employed, for the client’s press release across countries, markets, industries, audiences and languages within Europe and the European Union in particular.

EuropaWire employs and leverages some of today’s most sophisticated and precise targeting options available online to reach out to the audience within Europe/EU that might be most interested in and can potentially engage with the client’s PR message / news announcement.

More information on EuropaWire’s advanced PR targeting and submission online form can be found on the link below. It offers powerful PR distribution packages that are customisable and flexible in pricing (EUR 99 – EUR 30,000+ / the smallest town/tiniest vertical / the whole EU/Europe/multiple industries) and can be tailored to meet any client’s PR budget and goals, big or small.

https://news.europawire.eu/press-release-distribution-europe/

We believe in the earned media approach, first and foremost. That’s why we only focus on making every effort to ensure the client’s PR message is delivered to the right audience within Europe, or the European Union in particular, strictly based on the client’s targeting preferences as well as the PR message itself.

Having the client’s press release re-published, syndicated or aggregated and in general duplicated on multiple 2nd and 3rd tier often irrelevant news sites, magazines, blogs etc., within specific target markets and locations or guaranteeing appearance on and/or coverage by specific media sites and outlets, in one way or another, is no longer considered earned media and is against our ethical code of conduct as well as is far away from today’s best journalistic practices we strive to align with.

Who, and how many sites/media outlets, might happen to pick up the client’s press announcement from the moment it is published on and released via EuropaWire depends on the pickability and newsworthiness, among others, of the client’s press release itself. Furthermore, while EuropaWire does use and rely on media lists and contacts in its press release distribution services and those reached out with the client’s PR message are duly reported in the client’s press release distribution report, we are against the practice of sending out the old-fashioned solicited / unsolicited emails to journalists, bloggers and other media contacts in general. And we do not keep an eye on who might happen to pick up the press release from the moment it goes out via EuropaWire and what kind and type of third-party media coverage it might earn during the time it is found/visible on our newswire.

Instead of relying on those old-fashioned and outdated press release distribution, and in many cases quite ineffective, methods and practices EuropaWire utilises proprietary PR distribution model that relies on its newswire platform, advanced targeting techniques and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online, not even in existence 5-10 years ago, to source and reach out to the audience that might be most interested in and potentially engage with the client’s PR message based on the client’s targeting preferences as well as the client’s PR message itself.

How great the client’s press release’s reach can be depends on multiple factors like, including but not limited to, the PR distribution budget employed, the industry/markets targeted, how sought after the audience you want to target is, newsworthiness, language used, among others.

Simply put higher PR distribution budget can achieve greater exposure, visibility and wider reach for the client’s press release.

However, it is important to note that the reach, exposure etc. can significantly be different for the same PR distribution budget if employed to target London based C-level executives compared to general audience in Moldova, for example, and actual results such as PR title views, PR reads, pickability, coverage, engagements, shares, likes, tweets/retweets, followers, mentions, viral reach etc., can greatly vary and depend on many factors such as, including but not limited to, the PR appeal/message itself, newsworthiness, markets/audiences targeted, PR budget used, timing, uniqueness/duplication, among others.

It is also very important to note that the media points list, built dynamically during the client’s press release distribution campaign, is correlative to the press release itself. We pay great attention to and study thoroughly the release’s content, message and who the issuer is so that we can dynamically match the media points/contacts/accounts etc., that may potentially engage with the client’s PR message. To illustrate this process, if the release is of a great significance and is newsworthy to the big media outlets we can even reach out to BBC and FT, for example, and vice versa, if the release is for the launch of a new web site of a small company, still being newsworthy for the company itself and its market, we try to reach out to users/media points/contacts/accounts etc., journalists, bloggers, etc., that are of the rank/category of this type of announcement. Simply put, this tactic  increases the likelihood of the client’s release to get picked, noticed, covered, reported on, etc., etc. The names of the media points/contacts/accounts that happened to have been reached out with the client’s PR message during the press release distribution campaign are later on duly listed in the client’s press release distribution report.

To learn more about the services EuropaWire offers, and to find out how to get started, please visit https://news.europawire.eu/how-to-get-started/

CLIENTS

As a result of our decades-long experience, market insights and dedication, strict focus on Europe and the European Union in particular, coupled with EuropaWire’s unique distribution model that relies on targeted reach instead of on mass duplication, we’ve managed to become the preferred alternative for Europe of the American leaders in the space, PRNewswire and BusinessWire, as well as one of the leading press release distribution and newswire service providers for the European market, which earned for us the position to deal with the press communications of some of Europe’s biggest and most prominent brands, companies, institutions and individuals.

FOLLOWERS

As sort of recognition and acknowledgement of our work, some of the biggest and most prominent European brands, companies, institutions and individuals do follow EuropaWire on X (formerly Twitter).

MOODY’S

Provider of European news to Moody’s Analytics NewsEdge™

Fully in line with our strategy to be the consolidated visibility and voice on a pan-European level of the continent’s business and academia on the global media scene, EuropaWire has a content distribution partnership with Moody’s to provide their tens of thousands of paid corporate subscribers with high quality corporate, science, academia, etc., news content from Europe.

LANGUAGES

Press releases via EuropaWire can be distributed in all official EU languages (Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish). Other European languages can also be used to send a press release via EuropaWire, but will be taken care of on a per case basis and will be subject to additional verification, which might impose a slight delay in the press release distribution process.

Press releases outside EU and Europe in general should be either Europe/EU related or should be explicitly targeting EU/Europe audiences and markets to be eligible for releasing via EuropaWire .

EDITORIAL STAFF

EuropaWire’s Editorial Staff can be reached at https://news.europawire.eu/about/editorial-staff.

STRUCTURE

Originally, EuropaWire was established in 2012 as a spin-off of EPR Network LLC., launched itself in 2004, and is owned by EuropaWire Ltd, registered in England and Wales No. 8570538. Later on, in 2014, as EuropaWire has rapidly outgrown EPR Network in terms of influence, authority and viability on the global newswire market we’ve decided to have our PR group and practice reorganized to put EuropaWire forward with EPR Network’s activity and assets, while run separately, becoming part of EuropaWire. 

EPR Network LLC. /EPR stands for express press release/, incorporated out in California, US, is one of North America’s leading 2nd tier press release distribution and news wire service networks with more than 50 PR related sites under management and over 1M press releases distributed since inception (Est. 2004). Over the past two decades EPR Network had dealt with the releases of thousands of clients around the world including brands like Hilton Hotels, Barclays Bank, AXA Insurance, BP (Castrol), Tesco UK, eBay/Skype, Lloyds TSB Group, Prudential, Northern Rock, Marks & Spencer, British Airways, Emirates, just to name a few.

NEXT CHAPTER: AI VISIBILITY

The world is increasingly shifting from old fashioned searching for information and sorting out through countless number of results to heavily relying on AI, in one form or another, to get answers to what their needs are and seeing your PR message, story, brand, company mentioned, cited, recommended by AI-generated answers is rapidly becoming the new norm for visibility. EuropaWire, just like other PR and newswire services, helps your PR message, story, brand, company become more visible to LLMs that power the AI chat/agent services that answer/address billons of questions/requests every day.