BBVA Strengthens Global AI Capabilities with Full Deployment of ADA Across Its International Network

BBVA Strengthens Global AI Capabilities with Full Deployment of ADA Across Its International Network

(IN BRIEF) BBVA has finalized the worldwide deployment of its ADA (Analytics + Data + AI) platform, now live in all regions except Turkey. Built entirely on AWS cloud infrastructure, ADA unifies BBVA’s global data operations under a single architecture that processes over 100,000 tasks daily across 8.4 petabytes of information. The platform enhances efficiency by 40% and leverages advanced AI tools like Amazon SageMaker, QuickSight, and AWS Bedrock for generative AI applications. With strong adoption in Argentina and Peru, ADA fosters a new data culture while introducing a governed DataMesh model for secure collaboration. Recognized by The Banker and Global Finance for technological innovation, ADA positions BBVA as a global leader in data-driven banking, boosting decision-making, service personalization, and long-term digital agility.

(PRESS RELEASE) BILBAO, 29-Oct-2025 — /EuropaWire/ — BBVA has announced the full-scale global rollout of ADA (Analytics + Data + AI), its advanced data platform designed to centralize and enhance the bank’s data and artificial intelligence strategy. With its recent deployment in Argentina and Peru, ADA is now fully operational across all of BBVA’s markets (except Turkey), marking the completion of a transformation that places data, analytics, and AI at the heart of the group’s business model.

Built entirely on Amazon Web Services (AWS) cloud technology, ADA consolidates BBVA’s operations under a single data infrastructure that supports faster decision-making, greater analytical precision, and improved operational efficiency. The platform currently processes over 100,000 tasks per day—equivalent to 1,157 processes every second—across 8.4 petabytes of data, integrating 30,000 active datasets and serving 6,500 data professionals and 40,000 business users on two continents. What once took days to access now takes less than ten minutes, thanks to ADA’s cloud-native design and automated governance model.

According to Marta Sanz, Global Head of Data Engineering at BBVA, the platform has already demonstrated a 40% improvement in operational efficiency compared to traditional systems. “ADA not only optimizes efficiency but also enhances our analytical capabilities through advanced AWS tools like SageMaker AI and QuickSight. We’re also exploring generative AI with AWS Bedrock in secure, governed environments, opening up new opportunities to deliver greater value to customers,” she said.

Beyond technical performance, ADA plays a strategic role in driving automation, innovation, and data-driven decision-making across the organization. It supports a wide range of applications in risk analysis, service personalization, sustainability initiatives, and internal operations, helping BBVA become more agile and adaptive to evolving market demands.

The rollout of ADA has been accompanied by a robust training and change management program, ensuring smooth adoption among local teams. The enthusiastic uptake in Argentina and Peru, with thousands of daily sessions, highlights the success of BBVA’s global data culture initiative. The model also incorporates DataMesh principles, enabling secure, autonomous, and governed data exchange between teams while maintaining control over data quality and compliance.

BBVA’s transformation has been widely recognized within the financial sector. The Banker magazine named ADA the Best Transformation Project and Best Technology Bank at its 2025 Technology Awards, while Global Finance recognized BBVA among the most innovative banks for its use of data and AI to improve customer experience and operational performance.

The completion of ADA’s global deployment marks a milestone in BBVA’s digital journey. By integrating analytics, data, and AI into one unified cloud ecosystem, the bank has established a new benchmark in data-driven banking, enabling faster insights, personalized services, and scalable innovation across its global network. This transformation not only enhances operational efficiency but also strengthens BBVA’s position as a leader in responsible, technology-driven finance.

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SOURCE: Banco Bilbao Vizcaya Argentaria, S.A.