M&S brings Australian-inspired Lamingtons to the UK high street in collaboration with Genesis Bakery

M&S brings Australian-inspired Lamingtons to the UK high street in collaboration with Genesis Bakery

(IN BRIEF) M&S has launched Australian-inspired Lamingtons for the first time on the UK high street, created exclusively with its long-term Northern Irish partner Genesis Bakery. Available in Chocolate & Coconut and Caramelised Biscuit varieties, the Lamingtons combine rich chocolate sponge with indulgent toppings and hand-finishing for a premium twist on the Australian classic. Priced at £4 for two, the launch reflects M&S’s drive to bring global food trends to customers, following the success of its Magic Coffee™ in 2023. Genesis Bakery, based in Magherafelt and employing more than 250 people, has been supplying M&S for 15 years with a core range of bakery products. Both M&S and Genesis emphasised the shared values of innovation and quality that underpin the partnership and celebrated the opportunity to introduce a much-loved international treat to UK shoppers.

(PRESS RELEASE) LONDON, 11-Sep-2025 — /EuropaWire/ — M&S has introduced a brand-new indulgent treat to its bakery shelves – Australian-inspired Lamingtons, crafted exclusively in partnership with long-standing supplier Genesis Bakery in Magherafelt, Northern Ireland.

This launch marks the first time Lamingtons are available on the UK high street, bringing a fresh twist on an iconic classic to M&S customers nationwide.

Hand-finished by Genesis’ skilled team, the Lamingtons are available in two decadent flavours:

• Chocolate & Coconut – a buttermilk-enriched chocolate sponge coated in chocolate sauce, rolled in coconut flakes, and topped with hand-piped jam and buttercream.
• Caramelised Biscuit – a rich chocolate sponge coated in chocolate sauce, rolled in golden caramelised biscuit crumb, and finished with hand-piped buttercream and salted caramel sauce.

Retailing at £4 for a pack of two, the new Lamingtons are part of M&S’s commitment to reimagining global food trends for its customers. They follow on from the 2023 launch of M&S Magic Coffee™, inspired by the Melbourne coffee scene.

Genesis Bakery, which has worked with M&S for more than 15 years, produces a core range of 22 bakery favourites for the retailer, including the popular Mini Fruity Cupcake Selection, as well as limited-edition seasonal creations. The introduction of Lamingtons highlights the bakery’s craftsmanship, innovation, and its contribution to Northern Ireland’s agri-food sector, where it employs more than 250 people.

JP Lyttle, Commercial & Product Development Director at Genesis Bakery, said:
“We are incredibly proud to be producing Lamingtons for M&S. Our partnership has always been rooted in quality and innovation, and introducing this much-loved Australian classic to the UK high street is a milestone for both our teams. It also reflects our ongoing commitment to investing in people and our community in Magherafelt.”

Alice Birch, Product Developer at M&S, added:
“Lamingtons are one of Australia’s most iconic cakes, and we are thrilled to be the first to launch our version in the UK. With the care and creativity of Genesis Bakery, we’ve developed a product that delivers indulgence, authenticity, and a little bit of M&S magic. These Lamingtons are perfect for anyone looking to enjoy a delicious Aussie-inspired adventure.”

Media Contact:

Sasha Jeffrey or Naomi Finnegan at ASG
Tel: 07801 254703
Email: sasha@asgcomms.com / naomi@asgcomms.com

SOURCE: Marks and Spencer