Valio Partners with Denps to Develop Premium Protein Supplement for Korea’s Health-Conscious Market

Valio Partners with Denps to Develop Premium Protein Supplement for Korea’s Health-Conscious Market

(IN BRIEF) Valio has partnered with Denps to create Denmark Protein Story, a premium protein supplement for Korea’s health-conscious market, featuring Valio’s lactose-free ingredient, Valio Eila® MPC 65. This high-protein milk concentrate makes up 40% of the product, offering both nutrition and taste. The collaboration has been successful, with positive consumer feedback since its October 2024 launch. Valio provided technical support throughout the development process, ensuring seamless integration of the ingredient. Looking ahead, Denps and Valio plan to expand their partnership, with Valio also emphasizing its commitment to sustainability and carbon-neutral dairy production by 2035.

(PRESS RELEASE) HELSINKI, 2-Dec-2024 — /EuropaWire/ — With over 120 years of expertise in dairy science and a strong commitment to sustainable production, Valio has solidified its reputation as a leading provider of innovative, health-focused dairy solutions. Known for its pioneering lactose-free technology, Valio was the ideal partner for Denps, a global wellness brand seeking to enter Korea’s thriving functional food market. Together, they developed Denmark Protein Story, a high-quality protein supplement featuring Valio’s advanced ingredient, Valio Eila® MPC 65.

Meeting the Demands of a Growing Health Market

As global interest in protein products surges, particularly among active consumers, Denps recognized an opportunity in Korea’s increasingly health-conscious market. Valio Eila® MPC 65, a lactose-free milk protein concentrate with 65% protein, became the perfect ingredient to satisfy the demand for both high protein content and great taste. In the Denmark Protein Story formulation, Valio Eila® MPC 65 accounts for 40% of the product, making it a strong contender for consumers seeking nutritious, lactose-free, dairy-based protein options.

“Partnering with Valio was key to meeting our goals for both flavor and nutrition,” said Hanwhi Paek, Product Development Manager at Denps. “Their dedication to premium ingredients has helped us create a product that truly stands out in the Korean market.”

Technical Support and Collaborative Effort

Valio’s involvement went beyond just providing an ingredient. The company’s team offered expert guidance to ensure that Valio Eila® MPC 65 was seamlessly integrated into Denps’ product vision. With extensive knowledge in crafting high-protein, premium dairy products, Valio’s hands-on support enabled Denps to successfully bring the product to market.

Sari Vahla, Head of Sales for Customized Nutrition at Valio, commented, “It was a pleasure to contribute to the development of Denmark Protein Story. Valio Eila® MPC 65 not only meets the functional demands of modern consumers but also aligns with the health trends shaping today’s market.”

Positive Reception and Future Expansion

Since its launch in October 2024, Denmark Protein Story has garnered positive feedback in Korea’s competitive wellness market. Denps’ strategic marketing has effectively attracted consumers prioritizing both quality and health. The product’s success highlights the strength of the collaboration and the appeal of Valio’s premium ingredient.

Paek further remarked, “This launch is a major milestone for us. The product’s warm reception validates our decision to partner with Valio, combining their quality ingredients with our market expertise. We look forward to expanding this partnership in the future.”

Building a Long-Term Partnership

Looking ahead, Denps and Valio are exploring new ways to deepen their collaboration. Valio sees Denps as a long-term partner and is committed to supporting their growth with continuous ingredient innovation and insights that align with evolving consumer preferences.

Valio’s Commitment to Sustainability

Valio’s focus on sustainability is evident in its ingredient production, including the creation of Valio Eila® MPC 65, which utilizes advanced lactose-free technology. The company is committed to achieving carbon-neutral dairy production by 2035, ensuring that both its partners and the planet benefit from its responsible practices.

“We’re proud to contribute to partnerships like this, where our dedication to responsible ingredient sourcing and nutrition innovation aligns with Denps’ high standards,” said Vahla.

Elevating Your Product Development with Valio

Valio offers a diverse range of high-quality ingredient solutions designed to support the development of functional foods in competitive markets. From lactose-free and high-protein options to reduced-sugar innovations, Valio’s portfolio meets the diverse needs of product developers across all life stages.

Interested in enhancing your product offerings? Contact Valio’s team to learn how their ingredients, including Valio Eila® MPC 65, can help support your development goals.

Media Contact:

Sari Vahla
Head of sales Infant nutrition
Tel: +358 10 381 2118
email: mediadesk@valio.fi

SOURCE: Valio Ltd