Garanti BBVA Mobile App Achieves Record Usage with 2.7 Billion Logins in H1 2024, Leading Türkiye’s Digital Banking Revolution

Garanti BBVA Mobile App Achieves Record Usage with 2.7 Billion Logins in H1 2024, Leading Türkiye’s Digital Banking Revolution

(IN BRIEF) Garanti BBVA Mobile, Türkiye’s leading private-sector banking app, saw over 2.7 billion logins in the first half of 2024, reflecting its rapid growth and widespread use among over 15.5 million active users. The app’s extensive features and user-friendly design have made it a central tool for both individual and business banking needs, with almost all transactions now completed online. Garanti BBVA continues to enhance its digital offerings, focusing on personalized and seamless customer experiences.

(PRESS RELEASE) BILBAO, 20-Aug-2024 — /EuropaWire/ — In a significant milestone for digital banking, Garanti BBVA Mobile has solidified its position as Türkiye’s leading private-sector banking app, attracting over 15.5 million active users. With an impressive 2.7 billion logins recorded in the first half of 2024 alone, the app has become a cornerstone of digital banking in the country, reflecting a fivefold increase in usage over the past five years.

The app’s robust functionality, offering over 1,000 different features, has revolutionized how individuals and businesses manage their finances. The ability to complete transactions—traditionally requiring in-person signatures—entirely through the app using advanced authentication technologies has been a game changer. Whether it’s updating a phone number, resetting passwords, or conducting complex financial transactions, users can now handle all their banking needs seamlessly and securely through their smartphones.|

Garanti BBVA’s commitment to enhancing the user experience is evident in the app’s comprehensive offerings for self-employed individuals, SMEs, and large enterprises. Nearly 99 percent of financial transactions, including wire transfers and currency exchanges, are now conducted online by the bank’s SME clients, reflecting a broader shift towards digital solutions in the business sector.

Murat Çağrı Süzer, Executive Vice President of Garanti BBVA, highlighted the app’s evolution as a customer-first platform, stating, “Our focus is to provide a service model where every banking need can be met through the smartphone. This approach enables us to deliver personalized, real-time solutions, ensuring that our customers receive the best possible experience, whether digitally or with human assistance when needed.”

Garanti BBVA’s ongoing investments in expanding its digital product range and streamlining user interactions underline its mission to make banking as convenient and efficient as possible for its customers.

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SOURCE: BBVA