Promoting Diversity: Volkswagen Group Symposium on Cultural Engagement

Promoting Diversity: Volkswagen Group Symposium on Cultural Engagement

(IN BRIEF) The Volkswagen Group is hosting a public panel discussion in Berlin titled “Engage: Culture for Everyone.” This symposium focuses on cultural education and participation for a diverse audience, promoting openness, inspiration, and diversity in the cultural sphere. Distinguished speakers from various fields, including cultural mediation, management, and media, will discuss initiatives that bridge cultural experiences with these values. The event aims to shed light on efforts at Hamburger Bahnhof – Nationalgalerie der Gegenwart, research in cultural mediation, and the use of digital communication in cultural education. Volkswagen Group’s commitment to accessible cultural programs and its ART4ALL initiative will be highlighted. The panel discussion takes place on December 7, 2023, in Berlin.

(PRESS RELEASE) BERLIN, 7-Dec-2023 — /EuropaWire/ — Volkswagen Group (ETR: VOW3), one of the world’s leading manufacturers of automobiles and commercial vehicles, is hosting the enlightening panel discussion titled “Engage: Culture for Everyone” in Berlin today, which is open to the public. This symposium focuses on cultural education and participation among a diverse audience, aiming to foster openness, inspiration, and diversity in the cultural sphere.

Distinguished representatives from museums, universities, media companies, and the corporate world will converge to explore the myriad opportunities that bridge cultural experiences with a commitment to openness, inspiration, and diversity.

A thriving and inclusive culture is a cornerstone of a free society, stimulating discourse, tolerance, and progress. In an evolving landscape, initiatives and projects that encourage broad audiences to explore and appreciate creative works and ideas are increasingly essential for the growth and advancement of culture.

In line with the latest research findings and innovative communication channels, museums and their partners have embarked on the development of new mediation formats, with a focus on making culture and the arts accessible to diverse audience groups. The panel discussion in Berlin will offer valuable insights into the efforts at Hamburger Bahnhof – Nationalgalerie der Gegenwart, research in cultural mediation and management, as well as the use of digital communication. This exchange of expertise promises an intriguing glimpse into the future of cultural participation and cultural education.

Notable speakers at the panel discussion include:

• Prof. Dr. Birgit Mandel, Professor of Cultural Mediation and Cultural Management at the University of Hildesheim.
• Till Fellrath, Director of Hamburger Bahnhof – Nationalgalerie der Gegenwart in Berlin.
• Elena Kountidou, Managing Director of the NGO Neue deutsche Medienmacher*innen (NdM).
• Benita von Maltzahn, Director Cultural Engagement at Volkswagen Group.
• Claudia Ehgartner, an experienced art and cultural mediator.
• Felix von Boehm, host of the event.

Benita von Maltzahn, Director Cultural Engagement at Volkswagen Group, commented on the initiative, stating, “As much as a many other German companies, we are convinced that a strong society is built upon a powerful culture. We work closely with cultural institutions and inventors of art projects to create programs that are easy accessible for all people and attract many generations. Our efforts paved the way for the Volkswagen Group ART4ALL initiative that we have launched five years ago and that we together with our partners continuously enhance. I am grateful that this symposiums allows us to listen to first-hand inputs referring cultural work, science and communication, which might sets frames for concepts that can further improve cultural participation for the largest possible audience.”

The panel discussion, “Engage: Culture for Everyone,” will take place at the DRIVE. Volkswagen Group Forum, located at Friedrichstrasse 84, 10117 Berlin, on December 7, 2023, at 5:30 p.m. Please note that seating for guests is limited.

Media contact:

Rita Werneyer
Volkswagen Communications | Spokesperson Cultural Engagement
0152 2285 9046 rita.werneyer@volkswagen.de

SOURCE: Volkswagen Group