Intershop Customer Unieuro is awarded “Best Electronics Webshop 2012” for its online store unieuro.it

• Italy’s second-largest consumer electronics retailer is awarded “Best Electronics Webshop 2012” for its online store unieuro.it
• Unieuro’s e-commerce presence is powered by Intershop

Jena, Germany, 21-3-2013 — /europawire.eu/ — Intershop customer Unieuro is the winner of the prestigious Italian Retail Award 2012 for the best electronics web shop. The prize is presented annually, based on results from a customer survey. For the first time, this year’s award includes a separate web shop category. Unieuro triumphed over entries from more than 80 online stores entered for the awards’ web shop category, triggering more than 16,000 evaluations from approximately 4500 consumers. Entrants were given up to 10 points for their site, ranking critical factors such as ease of use, delivery, payment and customer service.

Unieuro, Italy’s second-largest consumer electronics retailer, relies on Intershop’s e-commerce platform to handle in-store purchases. The platform provides easy-to-use product management enabling product catalogue updates in the structured and timely manner essential for the fast-moving electronics e-commerce business. Intershop’s solution also has extensive promotion capabilities, enabling Unieuro to respond quickly to competitor offers in an industry driven by tight margins. Product feeds for price search engines ensure that the company’s portfolio and special offers are easily found by potential customers. The platform also integrates store orders into the backend, allowing Unieuro to easily monitor its stock and connecting its enterprise resource planning, customer relationship and supply chain management systems, to ensure a seamless and rapid delivery process.

“We are proud that our investments in providing a highly competitive web outlet are paying off,” says Stefano Fedeli, e-commerce manager at Unieuro. “Our online presence adds an additional channel to our network of more than 250 stores across Italy so that our customers can truly reach us 24×7. Intershop’s flexible e-commerce solution helps us to connect the two main pillars of today’s consumer electronics retail, and this means we are assured of staying ahead of our competition in terms of both competitive pricing and service.”

About Unieuro

Unieuro SpA, a leading exponent in the retail distribution of electronics and appliances, is part of the Dixons Retail Group plc since 2002. Unieuro operates stores throughout Italy and also integrates the traditional sales channel in its online presence through the website www.unieuro.it. The mission of Unieuro is to offer its millions of customers the best price, service and selection of electronic products.