Tag Archives: Robert Wollan

Accenture report reveals most B2B companies likely wasting up to half of their investment on ineffective customer experience initiatives

NEW YORK, 13-6-2014 — /EuropaWire/ — The overwhelming majority of business-to-business (B2B) organizations are spending more on initiatives to improve their customers’ experience but many are not getting the most return on those investments, according to new research from Accenture (NYSE: ACN). … Read the full press release