Tag Archives: Mediamätning i Skandinavien

GfK to integrate Mediamätning i Skandinavien multi-source data streams for traditional and online TV consumption into a single total video currency

Nuremberg, 13-5-2015 — /EuropaWire/ — MMS (Mediamätning i Skandinavien) has signed up GfK to integrate their multi-source data streams for traditional and online TV consumption into a single ‘total video currency’. MMS, which represents all leading broadcasters and advertising agencies … Read the full press release