(IN BRIEF) In a landmark decision, the United Nations has adopted an International Day of Play, slated for June 11th, to underscore the significance of play in children’s development. Backed by global partners and research highlighting the crucial role of … Read the full press release
Posted in Business, Construction, Denmark, Education, Entertainment, Financial, Government, Industrial, Investment, Management, News, Non Profit, Society
Tagged children's rights, International Day of Play, LEGO, LEGO Foundation, Niels B. Christiansen, partnership, play, Sidsel Marie Kristensen, society, UN
(IN BRIEF) Telefónica has received a special centennial gift from the LEGO Group: a meticulously detailed replica of its historic headquarters at Gran Vía 28, scaled down to 1:50. This impressive LEGO construction, one of the largest in the world … Read the full press release
Posted in Business, Construction, Denmark, Industrial, Management, News, Spain, Technology, Telecom
Tagged Bricks, Centennial Gift, Denmark, Georg Schmitt, headquarters, José Cerdán, LEGO, partnership, Replicated, Telefonica, Vincent Plane
(IN BRIEF) The LEGO Group announced its full-year earnings for 2023, showcasing a two percent revenue growth to DKK 65.9 billion despite a tough toy market environment. Operating profit stood solid at DKK 17.1 billion, reflecting accelerated investments in strategic … Read the full press release
Posted in Business, Construction, Denmark, Education, Entertainment, Financial, Industrial, Investment, Management, News
Tagged Financial, investment, LEGO, Niels B. Christiansen, Resilient Growth, sustainability, toy
(IN BRIEF) The LEGO Group celebrated MAR10 Day by unveiling three thrilling new LEGO Super Mario sets: The Bowser Express Train, King Boo’s Haunted Mansion, and Battle with Roy at Peach’s Castle, set to release on August 1, 2024. These … Read the full press release
Posted in Business, Construction, Denmark, Education, Entertainment, Industrial, Management, Marketing, Media, News, Technology
Tagged Amy Bennett, Battle with Roy at Peach's Castle, Daire McCabe, Jack Gardner, King Boo’s Haunted Mansion, LEGO, MAR10 Day, Mario Kart, Marvin Völger, Super Mario Universe, The Bowser Express Train
(IN BRIEF) LEGO House in Billund, Denmark, has launched a new experience in collaboration with the LEGO Group’s ‘Build the Change’ initiative, commencing the 2024 season with an innovative twist. This interactive activity, developed over a year, aims to engage … Read the full press release
Posted in Business, Construction, Denmark, Education, Entertainment, Environment, Financial, Industrial, Investment, Management, News, Technology
Tagged 'Build the Change', Interactive, Kathrine Kirk Muff, LEGO, LEGO House, partnership, play, sustainability, Søren Bering Andersen
(IN BRIEF) To celebrate World Braille Day, the LEGO Group is introducing three new languages to its LEGO Braille Bricks product, aimed at children aged 6 and above. Previously distributed to organizations focused on educating visually impaired children, the LEGO … Read the full press release
(IN BRIEF) The LEGO Group has released its holiday film as part of its Play Is Your Superpower campaign, urging people to give the superpower of play this festive season. The film features a neighborhood of kids and adults engaged … Read the full press release
Posted in Business, Denmark, Education, Entertainment, Industrial, Management, Marketing, Media, News
Tagged Gift of Play, Holiday Film, Jen Speirs, Julia Goldin, LEGO, Nic Taylor, Superpower
(IN BRIEF) The LEGO Group has introduced the LEGO Insiders Treasure Hunt as part of the launch of its membership program, LEGO Insiders. Using augmented reality, fans can scan LEGO bricks at home or in LEGO stores to search for … Read the full press release
Posted in Business, Construction, Denmark, Entertainment, Management, Marketing, News
Tagged augmented reality, Insiders Treasure Hunt, LEGO, LEGO Insiders, Membership Program, prizes, Treasure Hunt
(IN BRIEF) The LEGO Group has introduced the LEGO Ideas The Insect Collection, a set originally conceived by LEGO enthusiast José María Pérez Suero. To mark the launch, the company has collaborated with Foley artist Sanaa Kelley to create a … Read the full press release
Posted in Business, Construction, Denmark, Education, Entertainment, Environment, Industrial, Management, News
Tagged "Green Noise", ASMR, Blue Morpho Butterfly, Chinese Mantis, Federico Begher, Hercules Beetle, Insect Collection, José María Pérez Suero, LEGO, LEGO clicks, partnership, Reel Foley Sound, Sanaa Kelley, Soundtrack of Nature-Inspired, sustainability
(IN BRIEF) The LEGO Group has announced the expansion of its LEGO Super Mario franchise to include Donkey Kong, Cranky Kong, Diddy Kong, Funky Kong, and Dixie Kong for the first time ever in LEGO brick form. Four new products … Read the full press release
Posted in Business, Construction, Denmark, Education, Entertainment, Industrial, Management, News, Retail
Tagged Donkey Kong, franchise, LEGO, Nintendo, Ole Kirk Kristiansen, Simon Kent, Super Mario
(IN BRIEF) The LEGO Group has announced the release of two new diorama building sets based on scenes from Star Wars: Return of the Jedi. The sets mark the 40th anniversary of the film’s original release and feature recognizable characters … Read the full press release
(IN BRIEF) LEGO has launched a new set inspired by the classic design of the Land Rover Defender from 1983 to 2016, complete with all the accessories needed for an off-road adventure. The 2,336 piece set has been launched to … Read the full press release
(PRESS RELEASE) BILLUND, 17-Jan-2023 — /EuropaWire/ — The LEGO Group, a Danish privately held toy production company founded in 1932, has announced the launch of its latest addition to the LEGO® Ideas line: the A-Frame Cabin set. Designed by Italian … Read the full press release
(COMUNICATO STAMPA) BILLUND, 17-Jan-2023 — /EuropaWire/ — The LEGO Group, una società danese privata di produzione di giocattoli fondata nel 1932, ha annunciato il lancio della sua ultima aggiunta alla linea LEGO® Ideas: il set A-Frame Cabin. Progettato dal fan … Read the full press release
Posted in Denmark, Entertainment, News
Tagged Andrea Lattanzio, attività all'aperto, blocchi iconici, cabina cabina LEGO, cabina chill experience, cabina LEGO, creazioni in mattoncini, LEGO, LEGO® Ideas A-Frame Cabin set, maestri designer LEGO, piattaforma LEGO Ideas, produzione di giocattoli, relax
BILLUND, 03-May-2018 — /EuropaWire/ — The safe social network app for children developed by the LEGO Group has been named winner of one of the leading international awards honouring excellence on the internet. LEGO® Life, the safe social network for children … Read the full press release
Posted in Awards, Denmark, Entertainment, Society
Tagged app, apps, Award, CHILDREN, Family, kids, LEGO, LEGO® Life, Mobile Sites, Rob Lowe, social_network, The safe social network app for children, Webby Winner
Cheshunt, UK, 19-12-2013 — /EuropaWire/ — It will be a case of old school versus new school in the battle for this year’s Christmas toy market. New versions of 90’s favourites Furby and Teksta will be up against kids’ tablets LeapPad Ultra … Read the full press release
21-5-2013 — /europawire.eu/ — 93,307 LEGO elements. That’s what it took to build a LEGO railway long enough to be awarded a Guinness World Record for the longest plastic toy train track – precisely 4000.25 meters long. More than 80 LEGO enthusiasts … Read the full press release
Posted in Awards, Denmark, Entertainment
Tagged Guinness World Record, LEGO, LEGO bricks, LEGO rails, LEGO train, LEGO® railway, plastic toy, plastic toy train track
21-5-2013 — /europawire.eu/ — Since forming the venture in 1997 Pitsco and LEGO Education have forged a strong partnership and achieved remarkable growth. The decision to acquire the business in full reflects a desire by The LEGO Group to continue to prioritize … Read the full press release
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