(IN BRIEF) The Ocean Race, in collaboration with Virtual Regatta and Accenture, has launched a metaverse experience pilot to engage fans and businesses in the world-renowned yacht race. The metaverse environment allows gamers and enthusiasts to take part in exclusive … Read the full press release
LONDON, 22-Dec-2016 — /EuropaWire/ — Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and … Read the full press release
Posted in Apparel, Fashion & Beauty, Marketing, Norway, United Kingdom
Tagged Alistair Green, digital-first campaign, Grey, Helly Hansen, Joumana Løvstad, Maxus, Nick Vale, WPP, ‘alive’ message
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