With “Grow up.”, Mercedes-Benz is taking a new approach to marketing communications. The most extensive content creation in the history of the brand has been realised for the five models of the compact-car family. With more than 100 moving-image sequences … Read the full press release
Posted in Automotive, Germany, Marketing, Media
Tagged Campaign “Grow Up”, Dr Jens Thiemer, Marketing Communication, Mercedes-Benz
Stuttgart, 11-9-2015 — /EuropaWire/ — The new A-Class rolls into showrooms on 26 September 2015. To mark the launch, Mercedes-Benz is starting an extensive marketing and advertising campaign on all communication channels under the title “The A-Class. Ready for a new … Read the full press release
Posted in Automotive, Germany, Marketing
Tagged Dr Jens Thiemer, Mercedes-Benz, Mercedes-Benz's new A-Class
STUTTGART, 21-8-2015 — /EuropaWire/ — Mercedes-Benz is launching a visually stunning, celebrity-studded storytelling campaign to spotlight its SUV family, which is being completely revamped this year and expanded to include six models. The campaign is to accompany the market launch of the … Read the full press release
Posted in Automotive, Germany, Marketing
Tagged Dr Jens Thiemer, GLC vehicles, GLE Coupé, Lewis Hamilton, Mercedes-Benz's new GLE, Mike Horn
Stuttgart, 9-3-2015 — /EuropaWire/ — Under the claim “Designed for urban hunting”, the integrated market launch campaign stages the new Mercedes-Benz CLA Shooting Brake as a hunter stalking prey in the urban jungle. High above the roofs of the city or immersed … Read the full press release
Posted in Automotive, Germany, Marketing, Sports
Tagged Dr Jens Thiemer, F1 driver Nico Rosberg, market campaign, Mercedes, Mercedes-Benz CLA Shooting Brake
Stuttgart/Berlin, 27-6-2014 — /EuropaWire/ — With the FASHION STUDIO by Mercedes-Benz, the brand with the star is establishing a unique platform, at BIKINI BERLIN from 3 – 22 July 2014, to show how designers, students and fashionistas from around the world … Read the full press release
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