Tag Archives: brand positioning

E.ON Unveils Strategic Brand Realignment to Champion Sustainable Energy Future

(IN BRIEF) E.ON, a prominent energy company, is undergoing a strategic brand realignment to reflect its active role in driving the energy transition towards sustainability. The new brand positioning emphasizes E.ON’s commitment to shaping Europe’s sustainable energy future and taking … Read the full press release

Royal Philips unveiled new brand positioning centered around its heritage of creating innovations that matter to people

Company presents new brand line “innovation and you” and new design of Philips shield Amsterdam, the Netherlands, 18-11-2013 — /EuropaWire/ — Royal Philips (NYSE: PHG, AEX: PHIA) today shared its new brand positioning, which builds on the company’s heritage of creating innovations … Read the full press release