NCFB study and Rabobank’s practice find many family businesses have difficulty keeping younger generations involved with the business

17-4-2013 — /europawire.eu/ — Many family businesses have difficulty keeping younger generations involved with the business. Research reveals that it is precisely this younger generation of owners that plays a crucial role in the field of innovation. This is particularly true when it comes to the use of new technologies such as social media and modern insights on consumer behaviour. This generation’s external networks are also a breeding ground for innovation. Mirelle Pennings, Mid Corporates Director at Rabobank, made these statements in response to the PhD thesis by Ilse Matser who is a Professor of Family Business Management at Windesheim University of Applied Sciences.