Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Deutsche Telekom Launches Heartwarming Christmas Campaign Celebrating Genuine Connections

(IN BRIEF) Deutsche Telekom is set to kick off its international Christmas campaign, starting on November 4, with an advertisement titled “Questions that matter connect us more.” The ad revolves around a family’s Christmas gathering, highlighting the joy of reuniting … Read the full press release

Accenture Expands Cybersecurity Reach in Spain with Acquisition of Innotec Security

(IN BRIEF) Accenture, a global technology and consulting firm, has acquired Innotec Security, a prominent cybersecurity-as-a-service company headquartered in Madrid, Spain. This acquisition enhances Accenture’s cybersecurity capabilities and presence in Spain. Innotec Security, previously owned by Entelgy Group, brings 500 … Read the full press release

Accenture Completes Acquisition of ConcentricLife to Enhance Healthcare Marketing Capabilities

(IN BRIEF) Accenture has successfully finalized its acquisition of ConcentricLife, a prominent healthcare marketing agency known for its expertise in assisting Life Sciences brands in creating optimal brand experiences throughout various stages of the health journey. This strategic acquisition underscores … Read the full press release

LEGO’s Holiday Film Encourages the Gift of Play as a Superpower

(IN BRIEF) The LEGO Group has released its holiday film as part of its Play Is Your Superpower campaign, urging people to give the superpower of play this festive season. The film features a neighborhood of kids and adults engaged … Read the full press release

M&S Reveals ‘Love Thismas (Not Thatmas)’ Christmas Campaign for 2023

(IN BRIEF) Marks & Spencer (M&S) has unveiled its 2023 Christmas Clothing & Home campaign, created in collaboration with the creative agency MOTHER and director Ally Pankiw. The campaign focuses on celebrating the authentic essence of Christmas, acknowledging the challenge … Read the full press release

Škoda Introduces Digital Certificate for Enhanced Transparency in Used Car Sales

(IN BRIEF) Škoda has introduced the Digital Certificate, a digital document that provides verified details about a vehicle’s condition and service history within its warranty period. This certificate compiles data from various sources, including the vehicle’s electronic service book, and … Read the full press release

Unilever Sells Dollar Shave Club to Nexus Capital Management to Focus on Core Growth Areas

(IN BRIEF) Unilever has announced the sale of Dollar Shave Club to Nexus Capital Management LP, a US-based private equity firm. Dollar Shave Club, known for its razors and male grooming products, will continue to serve consumers in North America … Read the full press release

Volkswagen’s Enhanced T-Cross SUV Now Available for Pre-Sale with Upgraded Features and Pricing

(IN BRIEF) Volkswagen has opened pre-sales for the new T-Cross SUV, featuring a range of enhancements including a refreshed exterior design, LED headlights and tail lights, and a higher-quality interior. The T-Cross will be available with three turbocharged petrol engine … Read the full press release

Accenture and TD Bank Forge Coalition with Disability:IN to Drive Disability Inclusion in Marketing and Communications

(IN BRIEF) Accenture and TD Bank have partnered to establish a cross-industry coalition comprising Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) powered by Disability:IN. This coalition aims to accelerate disability inclusion in the marketing and communications professions by … Read the full press release

BASF’s Care Chemicals Initiative Takes a Sustainable Leap at SEPAWA Congress

(IN BRIEF) BASF is set to unveil its latest solutions for the home care, industrial & institutional cleaning, and personal care markets at the SEPAWA Congress in Berlin from October 25 to 27. The offerings are part of BASF’s Care … Read the full press release

Innovative Silicone Emulsion by WACKER Enhances Fabric Softeners at SEPAWA Congress

(IN BRIEF) WACKER is introducing a groundbreaking silicone emulsion, LIOSIL® FC 3300 E, at the 70th SEPAWA Congress in Berlin, Germany. This emulsion serves as a highly efficient additive for household fabric softeners, enhancing their softening properties and making clothing … Read the full press release

Accenture Expands Insurance Operations Capabilities with ON Service GROUP Acquisition in Germany

(IN BRIEF) Accenture has acquired ON Service GROUP, a prominent provider of business process services specialized in insurance operations in Germany. This strategic acquisition aims to enhance Accenture’s capabilities in insurance operations, allowing it to offer a wider range of … Read the full press release

VRG Components Welcomes New Austrian Independent Agent

(IN BRIEF) VRG Components, a global distributor of electronic components, has announced a partnership with Insistra, an Austrian-based agency. Both companies share a commitment to quality, timely deliveries, and customer service. Insistra will work with Austrian manufacturers to address supply … Read the full press release

Innovation in Focus: STMicroelectronics Highlights Industrial Advancements at ITAP 2023

(IN BRIEF) STMicroelectronics, a global semiconductor leader, will showcase innovative industrial solutions at Industrial Transformation Asia Pacific (ITAP 2023) from October 18-20. Their exhibit will feature Factory Automation with IO-Link technology, wireless connectivity, STM32 microcontrollers for industrial use, and predictive … Read the full press release

EnBW Offers Financing Solution for bmp greengas GmbH’s Insolvency Plan

(IN BRIEF) EnBW Energie Baden-Württemberg AG has submitted a binding offer to finance the insolvency plan for biomethane trader bmp greengas GmbH ahead of a creditors’ meeting on October 12, 2023. bmp greengas has been under insolvency proceedings since August … Read the full press release

Seasoned Marketer Suresh Balaji Joins Lloyds Banking Group as CMO

(IN BRIEF) Lloyds Banking Group has appointed Suresh Balaji as its Chief Marketing Officer, effective from October 16. In his new role, Balaji will oversee the Brand, Marketing, and Experience function for the group. He will be responsible for developing … Read the full press release

Vodafone Boosts Business Connectivity and Security with 5G Mobile Private Networks

(IN BRIEF) Vodafone is leveraging 5G Mobile Private Networks (MPN) to enhance connectivity, speed, reliability, and security for business customers. These networks are especially beneficial for the manufacturing industry, where connected machines, autonomous vehicles, and robots play a significant role. … Read the full press release

Škoda Auto Set to Re-enter Kazakhstan Market with New Partner Allur Company

(IN BRIEF) Škoda Auto, the Czech car manufacturer, is making a strategic return to the Kazakhstan market by partnering with Allur Company for sales and production. They have signed a partnership agreement, and starting in early 2024, four Škoda models … Read the full press release

CEOs Express Concerns About Cybersecurity, Despite Recognizing Its Vital Role in Growth, Says Accenture Report

(IN BRIEF) A report from Accenture titled “The Cyber-Resilient CEO” highlights that 74% of CEOs express concerns about their organizations’ ability to defend against cyberattacks, despite 96% recognizing the importance of cybersecurity for organizational growth and stability. The report points … Read the full press release

Sika Unveils ‘Beyond the Expected’ Strategy 2028 with Aggressive Growth and Sustainability Goals

(IN BRIEF) Sika, a leading construction and industrial chemicals company, has presented its new Strategy 2028, titled “Beyond the Expected,” during its Capital Markets Day in Zurich. The strategy builds upon the company’s successful growth model and aims to further … Read the full press release

Škoda Auto Teases Second-Generation Kodiaq with Fresh Design Elements Ahead of World Premiere

(IN BRIEF) Škoda Auto is offering a glimpse of its forthcoming second-generation Kodiaq SUV through a video teaser, showcasing both exterior and interior updates. The SUV features elements of Škoda’s new Modern Solid design language, including new tailgate lettering and … Read the full press release

GSK’s Arexvy RSV Vaccine Approved in Japan for Adults Aged 60 and Above, a First for the Country

(IN BRIEF) GSK plc has received approval from Japan’s Ministry of Health, Labour and Welfare (MHLW) for its Arexvy (respiratory syncytial virus vaccine, recombinant adjuvanted) to prevent respiratory syncytial virus (RSV) disease in adults aged 60 and above. This marks … Read the full press release

Sanofi’s ALTUVIIIO Granted Marketing Authorization in Japan for Hemophilia A Treatment

(IN BRIEF) The Japanese Ministry of Health, Labor, and Welfare (MHLW) has granted marketing authorization for ALTUVIIIO, a novel factor VIII replacement therapy used to control bleeding in patients with hemophilia A. ALTUVIIIO, also known as efanesoctocog alfa, stands out … Read the full press release

A New Tune: voestalpine Employees Sing the Message of Sustainability

(IN BRIEF) voestalpine has launched an innovative brand campaign, featuring its employees as ambassadors who sing about their passions and roles in a rendition of “My Favorite Things.” This campaign highlights how voestalpine contributes to sustainability and modern living through … Read the full press release

BASF Collaborates with Partners to Promote Sustainable Palm Oil Production in Indonesia

(IN BRIEF) BASF, in partnership with a natural cosmetics company and Indonesian non-profit organization Kaleka, is supporting sustainable palm and palm kernel oil production in Indonesia. The project, implemented by Kaleka, follows a jurisdictional approach, aiming to promote sustainable land … Read the full press release

Insurance Industry Urged to Focus on Climate Resilience and Adaptation

Allianz Trade Study Reveals Gap Between Perceived and Actual Inflation, with Germany Experiencing Significant Disparity

(IN BRIEF) Nicola Ranger, Leader of the Resilience and International Development Program at the Environmental Change Institute, and Sibylle Steimen, Managing Director of Advisory & Services at Allianz Re, advocate for increased attention to climate resilience and adaptation. They emphasize … Read the full press release

Liverpool Literary Festival 2023: A Diverse Lineup of Authors, Conversations, and Cultural Enrichment

(IN BRIEF) The University of Liverpool’s English Department is set to host the eighth annual Liverpool Literary Festival from October 6 to October 8. Led by Festival Director Professor Greg Lynall, the event promises a dynamic roster of authors, discussions, … Read the full press release

Kärcher Partners with Deutsche Telekom to Launch IoT-Connected Autonomous Cleaning Robot for Global Market

(IN BRIEF) Kärcher, a renowned cleaning technology provider, has integrated its autonomous robot scrubber drier, Kira B 50, into the Internet of Things (IoT) ecosystem in collaboration with Deutsche Telekom. The partnership empowers Kärcher to offer its smart cleaning solutions … Read the full press release

Aviva Partners with ITV to Launch Interactive Puzzle Ads for Financial Solutions

(IN BRIEF) Aviva has collaborated with ITV to introduce a series of interactive ‘virtual puzzle’ advertisements aimed at illustrating how the insurance, wealth, and retirement company is addressing the financial challenges faced by individuals in the UK. The co-branded ads, … Read the full press release

Elli by Volkswagen Group at IAA Munich: A Glimpse into Future Energy Innovations and Charging Solutions

(IN BRIEF) Volkswagen Group’s e-mobility brand, Elli, is set to reveal innovative charging solutions and future energy innovations at the International Motor Show (IAA) in Munich. Highlighting their commitment to holistic energy solutions, Elli’s showcase will feature the groundbreaking Flexpole … Read the full press release

Volkswagen Group Steers Transformation with Impressive Strides in Tech Platforms at IAA Mobility

(IN BRIEF) Volkswagen Group’s CEO, Oliver Blume, announces substantial advancements in the company’s four core technology platforms during the IAA Mobility conference in Munich. The Group’s shift from traditional automaker to integrated mobility provider is marked by achievements in sustainable … Read the full press release

Eni Sustainable Mobility Redefines Transport with Enilive Brand Launch

(IN BRIEF) Eni Sustainable Mobility introduces the Enilive brand, marking a significant leap in eco-conscious transportation. Enilive focuses on bio-refining, biomethane production, and smart mobility solutions like the Enjoy car sharing service. With over 5,000 Enilive Stations in Europe, the … Read the full press release

Volkswagen Group Reveals Modernized Brand Identity in Step Towards Sustainable Future

(IN BRIEF) The Volkswagen Group has unveiled a modernized corporate design, replacing its previous look from 2007. The updated design features a new wordmark, font, colors, and design elements, with a shift from “Volkswagen Aktiengesellschaft” to “Volkswagen Group” to emphasize … Read the full press release

EMA Recommends Pfizer and BioNTech’s Omicron XBB.1.5-Adapted COVID-19 Vaccine for Approval

(IN BRIEF) Pfizer and BioNTech have received a recommendation for marketing authorization from the European Medicines Agency’s Committee for Medicinal Products for Human Use (CHMP) for their Omicron XBB.1.5-adapted monovalent COVID-19 vaccine. The recommendation includes the administration of a single … Read the full press release

Accenture Bolsters Industrial Expertise with Acquisition of ATI Solutions Group

(IN BRIEF) Accenture has acquired ATI Solutions Group (ATI), a consulting service provider based in Perth that serves the mining, energy, and rail industries. The acquisition aims to enhance Accenture’s capabilities in Western Australia, where there’s a demand for specialized … Read the full press release

Global Campaign ‘The Meningitis Flag’ Launched to Raise Meningitis Awareness Ahead of Paris 2024 Paralympic Games

(IN BRIEF) Meningitis Research Foundation, the Confederation of Meningitis Organisations (CoMO), and Sanofi have united to introduce ‘The Meningitis Flag,’ a worldwide campaign aimed at increasing awareness in the fight against meningitis. The campaign, supported by para-athletes including Ellie Challis, … Read the full press release

CFM Indosuez Launches Campaign Emphasizing the Link Between Work and Wealth Creation

(IN BRIEF) CFM Indosuez has unveiled a new campaign centered around the synergy between work and the fundamental drive to generate, safeguard, and expand wealth. Highlighting the intrinsic connection between effort and financial prosperity, CFM Indosuez acknowledges the pivotal role … Read the full press release

Exclusive: Jayda G’s Virtual DJ Gig Comes to Life in Roblox’s ‘Floating Forest’ by Telekom Electronic Beats

(IN BRIEF) TEB, a part of Deutsche Telekom’s “Summer of Joy, Youth & Freedom” campaign, has introduced “Floating Forest” in Roblox’s virtual club, Beatland, on August 28th. This innovative addition offers users a combination of gaming and music, featuring an … Read the full press release

Mercedes-Benz Communications Undergoes Key Personnel Transitions

(IN BRIEF) Mercedes-Benz announces key changes in its communications leadership team. Rob Halloway, with nearly 20 years of experience at Renault, Volkswagen, and Mercedes-Benz, will head global product, technology, and brand communications for Mercedes-Benz Cars & Vans, succeeding Katja Bott, … Read the full press release

LEGO Launches Augmented Reality Treasure Hunt with Prizes for Fans in New Membership Program

(IN BRIEF) The LEGO Group has introduced the LEGO Insiders Treasure Hunt as part of the launch of its membership program, LEGO Insiders. Using augmented reality, fans can scan LEGO bricks at home or in LEGO stores to search for … Read the full press release