Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Women’s European Handball Federation score strong media performance in latest TV survey

Latest TV figures from Women’s EHF EURO 2016 in Sweden confirm record-breaking year for the European Handball Federation’s flagship national team events ZUG, 13-Mar-2017 — /EuropaWire/ — The European Handball Federation and its exclusive media and marketing partner for EHF … Read the full press release

Audi shows off 6 new models at the Geneva International Motor Show

Audi Q8 sport concept: dynamic looks and innovative drive system Sporty top models: RS 5 Coupé, RS 3 Sportback and SQ5 TFSI Audi A5 Sportback g-tron: climate-friendly with no compromises Ingolstadt/Genf, 13-Mar-2017 — /EuropaWire/ — Audi is presenting six new … Read the full press release

Solvay Debuts New Coating Line at ECS 2017

PARIS, 10-Mar-2017 — /EuropaWire/ — Solvay Novecare, a key global business unit of the Solvay Group and also a worldwide leader in specialty surfactants and specialty monomers, will feature a line of new products designed to meet customers’ unmet needs for … Read the full press release

Meet Mercedes: The Mercedes-Benz E-Class Cabriolet Makes Its Advance Premiere in Geneva

Mercedes-Benz E 300 Coupé + E 400 4MATIC Cabriolet: Fuel consumption combined: 8.3 – 6.4 l/100 km; Combined CO2 emissions: 187 – 147 g/km GENEVA, 08-Mar-2017 — /EuropaWire/ — The motto was “Meet Mercedes”: Journalists already had the opportunity to … Read the full press release

Mercedes-Benz Takes New Approach to Marketing Communication with Campaign “Grow Up”

With “Grow up.”, Mercedes-Benz is taking a new approach to marketing communications. The most extensive content creation in the history of the brand has been realised for the five models of the compact-car family. With more than 100 moving-image sequences … Read the full press release

Leica Ready machine control kits now be offered on G-series motor graders by John Deere

New collaboration brings increased efficiency to heavy construction industry HEERBRUGG, 01-Mar-2017 — /EuropaWire/ — Leica Geosystems, industry leader in measurement technology, announced today its Leica Ready machine control kits will now be offered on G-series motor graders by John Deere, a … Read the full press release

SGS to exhibit at the Offshore Mediterranean Conference and Exhibition in Ravenna, Italy

SGS will Exhibit at the Offshore Mediterranean Conference and Exhibition (OMC) from March 29 to 31, 2017. GENEVA, 01-Mar-2017 — /EuropaWire/ — OMC is an important conference and international exhibition for companies operating in the oil and gas and global energy … Read the full press release

Medtronic to present at the 37th Annual Cowen and Company Healthcare Conference on March 7, 2017

DUBLIN, 28-Feb-2017 — /EuropaWire/ — Medtronic plc  (NYSE:MDT), the global leader in medical technology, today announced it will participate in the 37th Annual Cowen and Company Healthcare Conference on Tuesday, March 7, 2017, in Boston, Mass. Geoff Martha, executive vice president … Read the full press release

British Gas launches new customer reward programme

WINDSOR, 27-Feb-2017 — /EuropaWire/ — British Gas has embarked on a major drive to engage and reward millions of its loyal customers. It is launching a series of market-leading initiatives, including innovative product bundles, under a new customer reward programme backed … Read the full press release

SEAT to give insight into the trends in future mobility at Mobile World Congress in Barcelona

Cars will increasingly become an extension of the mobile phone, enabling permanent, safe connection Promoting sustainable mobility and anticipating driver needs are two future challenges  Carsharing and shared use fleets are models of collaborative economy that will become trends in … Read the full press release

Bosch to showcase smart IoT solutions at MWC 2017 in Barcelona, February 27 to March 2, 2017

Connectivity is turning the car into a third living space, Bosch’s sensor technology enables connectivity beyond mobility Connected mobility: concept car as the third living space Connected capabilities helps increase Two wheeler safety Sensor technology: tiny sensors enable connectivity solutions … Read the full press release

BASF to present new light stabilizers for wood and metal coatings at the 2017 European Coatings Show in Nuremberg

Five new, high-performance products from the Tinuvin® DW (N) range for water-based systems Tinuvin® 249 ensures the cost-efficient production of durable, color-proof coatings BASF will present these and other innovations at the 2017 European Coatings Show Ludwigshafen, Germany, 22-Feb-2017 — … Read the full press release

World’s first micro-speaker technology to be shown at the Mobile World Congress, Barcelona

Miniaturized thin-film piezo-electric-MEMS actuators offer better sound, efficiency Geneva, Switzerland, and Graz, Austria, 22-Feb-2017 — /EuropaWire/ — STMicroelectronics (NYSE: STM) , a global semiconductor leader serving customers across the spectrum of electronics applications, and USound GmbH, an innovative and fast-growing audio … Read the full press release

EnOcean Alliance to present energy harvesting wireless solutions for building automation in ISH 2017, Frankfurt

The organization demonstrates professional automation technology ranging from functional buildings to the Smart Home, based on energy harvesting wireless technology and, in new partnership with others, builds bridges to a global network in the IoT San Ramon, CA/Frankfurt am Main, … Read the full press release

Air BP becomes the fuel supplier and carbon reduction partner for the 2017 Red Bull Air Race World Championship

LONDON, 17-Feb-2017 — /EuropaWire/ — Air BP, the international aviation fuel products and service supplier, is delighted to announce it is an official sponsor of the 2017 Red Bull Air Race World Championship, serving as both the fuel supplier and carbon … Read the full press release

Dassault Aviation to showcase its ultra-long range Falcon 8X trijet and Falcon 2000LXS twin at Aero India

Aero India, February 14-18, 2017, Bangalore, India Saint-Cloud, France, 13-Feb-2017 — /EuropaWire/ — Dassault Aviation will present its Falcon fleet of large cabin, long range business jets alongside its Rafale fighter jet at Aero India, India’s largest airshow. The eleventh edition … Read the full press release

Ericsson introduces its new Security Manager product to automate protection of assets across multiple ICT domains

Ericsson Security Manager enables security orchestration for all ICT domains A tool that automates security management according to policies – continuous monitoring of threats, vulnerabilities, risks and compliance with capability to do automated remediation Supports out-of-the-box security for telco cloud operations, … Read the full press release

Leading OEMs Meet to Discuss Electrification and 48V Architectures in Europe

70+ high-level speakers from the battery industry’s top OEMs, manufacturers, and forecasters Three days of in-depth discussions of key topics affecting the battery industry How 48V architecture can help the automotive industry tackle emission targets How Europe’s battery industry can … Read the full press release

Safran to end 12 years of sponsoring the IMOCA Ocean Masters Circuit in June 2017

PARIS, 08-Feb-2017 — /EuropaWire/ — After twelve years of commitment on the IMOCA Ocean Masters circuit, three Vendée Globe and numerous podium finishes, the construction of two boats with Marc Guillemot and then Morgan Lagravière, Safran has decided to withdraw … Read the full press release

La Morella Nuts to launch organic and sustainable nuts in Cologne trade fair

New range of organic Mediterranean nuts that burst with authentic flavors and come in a diverse range of applications At ISM, la Morella Nuts announces the development of its sustainable nuts program to guarantee a future for the profession and … Read the full press release

No need for preservatives with the new chocolate and fruit fillings from Barry Callebaut

New fillings offer multisensory experiences boosting the taste of pralines, tablets and biscuits Fillings made without added vegetable fats or preservatives Chocolate fillings are solely made with Swiss chocolate ZURICH, 07-Feb-2017 — /EuropaWire/ — On the occasion of the ISM … Read the full press release

Sektor becomes Axis distributor for New Zealand

Auckland, New Zealand, 03-Feb-2017 — /EuropaWire/ — Axis Communications the market leader in network video appoints Sektor as New Zealand distributor. Under the agreement Sektor will distribute the entire range of Axis network cameras, access control, IP audio and video … Read the full press release

Vivendi announces the appointment of Marie-Annick Darmaillac as VP, Corporate Social Responsibility

PARIS, 02-Feb-2017 — /EuropaWire/ — Vivendi announces today the appointment of Marie-Annick Darmaillac as Vice President, Corporate Social Responsibility. She reports to Frédéric Crépin, Member of the Management Board and General Counsel of the Vivendi group. Before joining Vivendi, Marie-Annick Darmaillac … Read the full press release

Kaspersky launches new cybersecurity service with Kaspersky Interactive Protection Simulation Online training (KIPS Online) tournament

MOSCOW, 02-Feb-2017 — /EuropaWire/ — Kaspersky Lab announces the availability of its Kaspersky Interactive Protection Simulation Online training (KIPS Online). KIPS Online is a valuable addition to previously available and highly regarded KIPS Live offline cybersecurity training. Both Live and Online … Read the full press release

Artists to join Antarctic Biennale — a 12-day creative expedition from Argentina to the Antarctic and back

Eugene Kaspersky, Chairman and CEO of Kaspersky Lab, will be joining the first ever Antarctic Biennale – a creative journey that will bring together artists, scientists and technology visionaries from all over the world, to explore and create a universal … Read the full press release

New CEO for Ogilvy & Mather Hong Kong in March 2017

HONG KONG, 02-Feb-2017 — /EuropaWire/ — Ogilvy & Mather (O&M) has announced the appointment of Katryna Mojica as Chief Executive Officer for O&M Hong Kong from March 2017. Mojica takes the reigns from Adam O’Conor, who will focus full-time on his … Read the full press release

Charlotte Lee to lead traditional business and ‘VULCAN’ as Regional Client Leader for HSBC Asia Pacific

ASIA PACIFIC, 02-Feb-2017 — /EuropaWire/ —  Mindshare, the global media agency network, has appointed Charlotte Lee to the role of Regional Client Leader running the HSBC account across Asia Pacific. In this role Charlotte will lead both the traditional business as … Read the full press release

Active Display Group appoints Dean Hubball as CEO

SYDNEY, Australia, 01-Feb-2017 — /EuropaWire/ — Following an extensive search, WPP AUNZ’s Active Display Group business has appointed Deane Hubball as CEO. Beginning on February 7, the highly experienced Hubball will work closely with outgoing MD David Gittus, who will remain … Read the full press release

WPP continues strategy of investment with acquisition of majority share in MediaCom India

LONDON, 01-Feb-2017 — /EuropaWire/ — WPP’s global media investment arm GroupM has agreed to increase its holding in MediaCom India to become a majority stakeholder. The move allows MediaCom India to access and tap into the global reach and infrastructure of … Read the full press release

Skolkovo Innovation Center to present 10 robotics startups at Bett show at ExCeL London on 25-28 January 2017

MOSCOW, 25-Jan-2017 — /EuropaWire/ — Skolkovo Innovation Center will present 10 robotics startups at Bett show, which will take place at ExCeL London on 25-28 January 2017.  With a history of over 30 years Bett aims to deliver the vast knowledge … Read the full press release