Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Patients as Partners® Europe Announces the Launch of 8th Annual Meeting with 2024 Keynotes and Topics

(IN BRIEF) The Conference Forum announced the launch of the 8th annual Patients as Partners® Europe meeting, scheduled for May 14-15, 2024, at Plaisterers’ Hall in London, England. This event brings together pharma R&D and patient advocacy to discuss patient … Read the full press release

Breakthrough Study Shows Amlitelimab’s Long-lasting Effectiveness in Atopic Dermatitis Treatment

(IN BRIEF) In a groundbreaking Phase 2b study, amlitelimab demonstrates remarkable potential in maintaining treatment response for patients with moderate to severe atopic dermatitis (AD). Presented at the American Academy of Dermatology (AAD) 2024 Conference, the study reveals sustained improvement … Read the full press release

LEGO Unveils Exciting New Sets and Teases Mario Kart for the Super Mario Universe

(IN BRIEF) The LEGO Group celebrated MAR10 Day by unveiling three thrilling new LEGO Super Mario sets: The Bowser Express Train, King Boo’s Haunted Mansion, and Battle with Roy at Peach’s Castle, set to release on August 1, 2024. These … Read the full press release

Basilea Pharmaceutica Celebrates Milestone Payment as Cresemba® Sales Soar in Asia Pacific and China

(IN BRIEF) Basilea Pharmaceutica Ltd (SIX: BSLN) announced a significant milestone with a USD 1.25 million payment triggered by the robust sales performance of its antifungal medication, Cresemba® (isavuconazole), in the Asia Pacific region and China by its license partner … Read the full press release

Mercedes-Benz Champions Diversity with “Be one of many” Campaign on International Women’s Day

(IN BRIEF) Mercedes-Benz launches its “Be one of many” campaign on International Women’s Day, showcasing three inspirational women from diverse backgrounds who have excelled in traditionally male-dominated fields. Aya Jaff, Dalad Kambhu, and Alexandra Straßburger share their stories of perseverance … Read the full press release

Novo Nordisk’s Semaglutide Shows Promise in Kidney Outcomes Trial FLOW

(IN BRIEF) Novo Nordisk has announced promising headline results from the kidney outcomes trial FLOW, which compared injectable semaglutide 1.0 mg with placebo as an adjunct to standard care for people with type 2 diabetes and chronic kidney disease (CKD). … Read the full press release

EMA Validates Marketing Authorisation Applications for AstraZeneca and Daiichi Sankyo’s Datopotamab Deruxtecan in Lung and Breast Cancer Treatment

(IN BRIEF) The European Medicines Agency (EMA) has validated two marketing authorisation applications (MAAs) for datopotamab deruxtecan (Dato-DXd), developed by AstraZeneca and Daiichi Sankyo, for the treatment of nonsquamous non-small cell lung cancer (NSCLC) and hormone receptor (HR)-positive, HER2-negative breast … Read the full press release

ABN AMRO Unveils New Brand Campaign: ‘For Every New Beginning’

(IN BRIEF) ABN AMRO introduces its new brand campaign, centered around the theme of new beginnings, reflecting its commitment to supporting clients in various life events and financial decisions. The campaign, launched with the tagline ‘For Every New Beginning’, emphasizes … Read the full press release

Accenture Bolsters Marketing Transformation with Acquisition of The Lumery

(IN BRIEF) Accenture has announced the acquisition of The Lumery, a Melbourne-based martech consultancy, to enhance its marketing transformation capabilities in Australia. The move reflects Accenture Song’s commitment to helping businesses adapt to evolving customer needs and expectations through technology-driven … Read the full press release

Alma Media Solutions Launches Efficiency Drive with Change Negotiations

(IN BRIEF) Alma Media Solutions, the centralized organization responsible for advertising sales and digital advertising development within Alma Media, is embarking on efficiency enhancement measures to bolster future competitiveness. Driven by a subdued growth outlook in the market and a … Read the full press release

Driving Innovation: Henkel Spotlights Self-Regulating PTC Heaters and More at LOPEC 2024

(IN BRIEF) Henkel, a leading provider of printed electronics materials, is set to showcase its latest innovations at the LOPEC trade show. They will unveil their functional materials tailored for smart surfaces, healthcare, and connectivity applications. The focus will be … Read the full press release

Škoda Auto India Unveils Plans for New Compact SUV to Propel Market Growth

(IN BRIEF) Škoda Auto India has announced the development of an all-new compact SUV, marking the next phase of its product expansion strategy following the successful launches of the Kushaq and Slavia models. Scheduled for debut in the first half … Read the full press release

A Decade of Excellence: BusStore’s Journey to European Industry Leadership

(IN BRIEF) BusStore, a leading European brand for marketing used buses under Daimler Buses, is celebrating its ten-year anniversary since opening its first site in Neu-Ulm, Germany, in February 2014. Over the past decade, BusStore has expanded its network to … Read the full press release

Driving Toward a Greener Future: Daimler Buses Launches Hydrogen-Powered Mercedes-Benz eCitaro G fuel cell

(IN BRIEF) Daimler Buses introduces the groundbreaking Mercedes-Benz eCitaro G fuel cell at the mobility move 2024 conference in Berlin. This electric articulated bus, featuring NMC3 batteries and hydrogen fuel cell technology, offers an impressive range of up to 400 … Read the full press release

Vodafone and Recommerce© Unveil Sustainable Shift: Europeans Favor Refurbished Phones

(IN BRIEF) The latest Recommerce© Barometer, presented in collaboration with Vodafone during Mobile World Congress 2024 in Barcelona, reveals a significant surge in European consumer interest in refurbished smartphones. Key findings indicate that over half of Europeans are now open … Read the full press release

E.ON Unveils Strategic Brand Realignment to Champion Sustainable Energy Future

(IN BRIEF) E.ON, a prominent energy company, is undergoing a strategic brand realignment to reflect its active role in driving the energy transition towards sustainability. The new brand positioning emphasizes E.ON’s commitment to shaping Europe’s sustainable energy future and taking … Read the full press release

Accenture Boosts AI-Powered Customer Insights with GemSeek Acquisition

(IN BRIEF) Accenture (NYSE: ACN) has announced its acquisition of GemSeek, a prominent player in customer experience analytics, as part of its ongoing investment in data and AI capabilities through Accenture Song. GemSeek, founded in 2011, brings advanced analytics expertise … Read the full press release

Innovative Vehicle Security: trinamiX and Continental Showcase Face Authentication at MWC

(IN BRIEF) trinamiX GmbH and Continental unveil innovative Face Authentication technology for vehicles at the Mobile World Congress. The system offers secure, contactless vehicle access and ignition via biometric user authentication, seamlessly integrated into the B-pillar and driver display. It … Read the full press release

Experienced Professional Hanna Maula Joins Neste as VP of Communications

(IN BRIEF) Hanna Maula, an experienced professional in communications and brand management, has been appointed as Vice President of Communications and Brand at Neste, effective no later than June 1, 2024. She will report directly to Hannele Jakosuo-Jansson, Executive Vice … Read the full press release

Alfa Laval Releases Updated Pump Handbook: A Comprehensive Guide to Pump Selection and Efficiency

(IN BRIEF) Alfa Laval has unveiled the latest edition of its esteemed Pump Handbook, a 375-page resource offering detailed insights into pump functionality, selection, and efficiency optimization. Originally introduced 25 years ago, the handbook has become a staple in engineering … Read the full press release

Vodafone Introduces Next-Gen XR Experience with HyperRealityHub at MWC 2024

(IN BRIEF) Vodafone introduces HyperRealityHub and 5G Network advancements at Mobile World Congress 2024. The HyperRealityHub offers lightweight glasses and shared immersive experiences, while the upgraded 5G Network in a Box provides enhanced processing power and portability. Additionally, Vodafone unveils … Read the full press release

Vodafone Debuts Next-Gen Raspberry Pi-Based 5G Network for Small Businesses

(IN BRIEF) Vodafone is introducing an enhanced version of its 5G Network in a Box at the Mobile World Congress (MWC) 2024. Developed with Lime Microsystems, this portable 5G network, housed on a Raspberry Pi, offers expanded features and capabilities. … Read the full press release

Elke Anderl Appointed as Head of Sales for Germany at T-Systems

(IN BRIEF) Elke Anderl has been appointed as the new Head of Sales for Germany at T-Systems International GmbH. With 16 years of experience in sales and service, Anderl brings extensive expertise from the automotive and telecommunications sectors. In her … Read the full press release

Deutsche Telekom Unveils AI Smartphone Concept at MWC 2024

(IN BRIEF) Deutsche Telekom, in collaboration with Qualcomm Technologies, Inc. and Brain.ai, unveils a revolutionary AI smartphone concept at MWC 2024. Departing from traditional app-centric models, the device features a digital assistant powered by AI, serving as a personalized concierge … Read the full press release

Deutsche Telekom, ServiceNow, and Cisco Unveil Future-Ready Retail Solutions at EuroCIS Trade Fair

(IN BRIEF) Deutsche Telekom, along with partners ServiceNow and Cisco, will showcase innovative retail solutions at the EuroCIS trade fair in Düsseldorf. These solutions, including “Instore Task Management” and “Law Monitoring,” aim to streamline operations and ensure compliance with evolving … Read the full press release

Deutsche Telekom Joins #Zusammenland Initiative: Promoting Freedom and Diversity

(IN BRIEF) Deutsche Telekom has announced its support for the “#Zusammenland – Vielfalt macht uns stark” initiative, advocating for freedom and diversity in society. The campaign, backed by prominent German media outlets and industry leaders, denounces hate, racism, and fascism … Read the full press release

ELKO Ukraine Elevates Tech Landscape with Acer Partnership for Premium IT Products

(IN BRIEF) ELKO Ukraine has entered into a strategic agreement with Acer, a renowned global leader in information and communication technologies, to supply Acer laptops and monitors to the Ukrainian market. With Acer’s products enjoying a strong reputation and demand … Read the full press release

Vodafone Business Presents Cutting-Edge Hospitality Solutions at FiturTechY 2024

(IN BRIEF) Vodafone Business, in collaboration with tech partners Eviden, Fractalia, and EcoMT, showcased innovative solutions at FiturTechY in Madrid, aimed at revolutionizing the hospitality industry. Among the highlights was a virtual assistant powered by Generative AI, acting as a … Read the full press release

Peel Hall Sale by Savills Manchester Wins Top Award at NW Insider Property Awards

(IN BRIEF) The Savills Manchester development team has received the ‘Deal of the Year’ award at the North West Insider Residential Property Awards for their role in the sale of Peel Hall in Warrington. The award was shared among Savills, … Read the full press release

Octavia Revamp: Škoda Auto’s Latest Iteration Shines in New Design

(IN BRIEF) Škoda Auto has unveiled exterior sketches of the refreshed Octavia, the latest iteration of its iconic model that has achieved over seven million sales since its 1996 launch. The new Octavia features refined design elements, including updated headlights, … Read the full press release

Co-op Unveils Co-op Media Network, Paving the Way for Precision Advertising in Convenience Shopping

(IN BRIEF) Co-op has unveiled the UK’s inaugural retail media network within the convenience sector, aiming to assist brands in accessing broader audiences and enhancing advertising relevance for its customer base. The Co-op Media Network combines the company’s in-house team … Read the full press release

SEAT S.A. Appoints Sven Schuwirth as Executive Vice-President for Sales and Marketing, Overseeing SEAT and CUPRA Brands

(IN BRIEF) SEAT S.A. has appointed Sven Schuwirth as the new Executive Vice-President for Sales and Marketing, overseeing both SEAT and CUPRA brands, starting from February 1, 2024. This appointment marks a natural progression in Schuwirth’s career at SEAT, where … Read the full press release

Customer Data Platform Industry Attracts New Participants: CDP Institute Report

(IN BRIEF) Despite challenging business conditions in the second half of 2023, the Customer Data Platform (CDP) industry saw continued growth, with ten new participants, mostly small firms established within the last five years, focused on profile building and analytics. … Read the full press release

Changing Landscape: BASF Report Highlights Transformation in Car Color Preferences

(IN BRIEF) BASF, a global chemical company, has released its 2023 Color Report for Automotive OEM Coatings, highlighting changing trends in automotive paint choices. The report shows that while achromatic colors (white, black, gray, and silver) remain dominant for non-commercial … Read the full press release

China-Europe Travel Connections Strengthened Through Hiseas and Chengdu Tourism’s ECTAA Membership

(IN BRIEF) Hiseas International Gmbh and Chengdu Tourism Studies Association have joined the European Travel Agents’ and Tour Operators’ Associations (ECTAA), pledging to enhance travel connections between China and Europe. This partnership aims to streamline operations and improve travel experiences … Read the full press release

Vodafone Introduces Vodafone TV PLAY: A Smart Entertainment Hub with Voice Control and Immersive Audio

(IN BRIEF) Vodafone has launched Vodafone TV PLAY in Ireland, offering customers a comprehensive entertainment solution. This smart entertainment hub features hands-free voice control powered by Google Assistant, enabling users to effortlessly search for content, change channels, record shows, and … Read the full press release

Accenture Strengthens Marketing Transformation in Indonesia with Jixie Acquisition

(IN BRIEF) Accenture has announced its acquisition of Jixie, a media and marketing technology company, to enhance its marketing transformation capabilities. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture Song, Accenture’s tech-powered creative group, to offer … Read the full press release

Renowned Film Director J.A. Bayona Becomes CUPRA Global Ambassador for Creativity and Innovation

(IN BRIEF) Spanish film director and producer J.A. Bayona has been named a global ambassador for CUPRA, a Spanish automotive brand, to promote creativity and innovation. The collaboration was announced at an event in CASA SEAT, strengthening CUPRA’s connection to … Read the full press release

Accenture to Partner with Commercial Bank of Dubai on Technology Transformation Program

(IN BRIEF) Accenture has signed a strategic agreement with the Commercial Bank of Dubai (CBD) to support its technology transformation program, aiming to enhance its banking services for both personal and business customers. Under the agreement, Accenture will establish a … Read the full press release

BrauBeviale 2023 Marks Successful Return as Key Event for Brewing and Beverage Industry

(IN BRIEF) BrauBeviale 2023, Europe’s leading trade fair for the brewing and beverage industry, concluded with success after a four-year hiatus. The event attracted strong visitor demand from over 120 countries, representing all sectors of the beverage industry. Exhibitors focused … Read the full press release